FCTI - Blog

Free Download: The Importance of On-Target Messaging

Posted by Rebecca Hellmann on Apr 18, 2018 6:09:00 AM

Consumer banking trends indicate a growing preference for self-service and digital channels, and a continued decrease in personal account holder interactions. In fact, recent studies have show the use of self-service and digital banking channels rising from twenty-seven percent (27%) in 2012 to forty-six percent (46%) in 2017, according to PwC's 2017 Digital Banking Consumer Survey.

"As they create a better understanding of their money and how it is used, self-service banking users show an increased need for financial products beyond standard accounts."

FI-On-Target-Book-UprightThe level of convenience and control these self-service expect is also affecting financial behaviors. The result? A valuable new market of financial consumers that demand, respond, and communicate in a completely new way - leading financial institution marketers to work overtime finding new ways to connect, educate, inform, and advertise the growing number of services being provided for their customers and members.

How can your institution capitalize on marketing messaging that works? Discover more about today's changing channels and communication strategies for 2018 and beyond in this FREE white paper from FCTI!

Download the FREE White Paper Here:

Topics: atm marketing, digital marketing, omni-channel marketing

 

Written by Rebecca Hellmann

Rebecca Hellmann has been researching and writing in the payments technology industry for over six years. Prior to the payments industry, Rebecca developed marketing, branding, and content for businesses such as Bil-Jac, Benjamin Franklin Plumbing, and Homestead Furniture. She currently works as Director of Marketing for FCTI, Inc.
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