Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.
Los Angeles, CA – February 26, 2019 – FCTI, Inc. has been named a winner in the Content and Video Categories of the 2019 ATMmys International Marketing Awards, recognizing the talent and creativity required to promote ATMs, cash, and payments to businesses and consumers worldwide. Winners were announced at the ATM Industry Association (ATMIA) US Conference in Orlando, FL on Tuesday, February 19th during the Town Hall session.
How much video have you watched recently? What about your friends, children, coworkers? If you have been anywhere near social media, news sites, or…you know, the internet, you have likely seen and or watched at least a few seconds of footage. Because video is everywhere.
The best example of a failed call-to-action (CTA) I have ever seen wasn’t a CTA. It was a scene in the famous 1967 Mel Brooks film, The Producers. Max and Leo (played by Zero Mostel and Gene Wilder) are on the edge of their seats – waiting for the mass walk-out every bad play sees at intermission. Instead, they are met with joy and laughter.
Banks and Credit Unions are terrible at writing content. A recent report from VisibleThread discovered the average financial institution scores a 48 or lower on the Flesch-Kincaid readability test – a metric rating the ability of an average consumer to understand what is written.
Consumers are becoming increasingly reliant on self-service. And their attitude toward financial services is no different. But, with more account holders turning to remote and digital solutions, how is a financial institution supposed to stay convenient and top-of-mind?
You know video is getting big. Especially for consumer facing business. Ninety-five percent (95%) of the up-and-coming Generation Z uses YouTube. Fifty percent (50%) say they can’t live without it. Millennials, those pesky 23 to 37-year-olds watch YouTube regularly – typically to learn something new, like how to install that new kitchen faucet. And eighty percent (80%) of Millennials consult videos about product or brand before making a purchase.