FCTI - Blog

New and Updated White Paper Explores Bank & Credit Union Marketing Trends and Statistics for Success in 2019 and Beyond

Posted by Rebecca Hellmann on Apr 30, 2019 6:45:00 AM

FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.

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Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media

Fast Marketing Strategy Insights from Gary Vaynerchuk #FBForum

Posted by Rebecca Hellmann on Apr 24, 2019 6:45:00 AM

Gary Vaynerchuk is an influencer, five-time best selling author, investor, and serial entrepreneur. Vaynerchuk, or “GaryVee,” has millions of social media followers and a penchant for the occasional f-bomb. But there is one thing he isn’t…afraid.

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, social media marketing

5 Social Monitoring Services Your Financial Institution Can Use for Compliance

Posted by Rebecca Hellmann on Apr 17, 2019 6:45:00 AM

“Social media is a risky place to be.”  ~ Claudia Sandino, VP of Social for Sterling Financial.

Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the prospect of security and compliance issues can be daunting.

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Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing