FCTI - Blog

Insights into Creating More Effective Social Media Marketing Strategies

Posted by Rebecca Hellmann on Jul 24, 2019 6:45:00 AM

Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or viewing online platforms is time spent being entertained.

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Topics: credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

A Turn in the Right Direction: How and Why You Should Respond to Reviews

Posted by Rebecca Hellmann on Jun 26, 2019 6:45:00 AM

You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and customer service.

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Topics: credit union marketing, bank marketing, social media marketing, social media, seo, review

5 Social Media Brand Building Tips for Bank & Credit Union Marketers

Posted by Rebecca Hellmann on Jun 19, 2019 6:45:00 AM

Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and Millennial generations reporting regular social media use, it is no wonder so many businesses are flocking to social (Oberlo).

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

New and Updated White Paper Explores Bank & Credit Union Marketing Trends and Statistics for Success in 2019 and Beyond

Posted by Rebecca Hellmann on Apr 30, 2019 6:45:00 AM

FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.

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Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media