FCTI - Blog

A Turn in the Right Direction: How and Why You Should Respond to Reviews

Posted by Rebecca Hellmann on Jun 26, 2019 6:45:00 AM

You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and customer service.

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Topics: credit union marketing, bank marketing, social media marketing, social media, seo, review

5 Social Media Brand Building Tips for Bank & Credit Union Marketers

Posted by Rebecca Hellmann on Jun 19, 2019 6:45:00 AM

Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and Millennial generations reporting regular social media use, it is no wonder so many businesses are flocking to social (Oberlo).

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

New and Updated White Paper Explores Bank & Credit Union Marketing Trends and Statistics for Success in 2019 and Beyond

Posted by Rebecca Hellmann on Apr 30, 2019 6:45:00 AM

FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.

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Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media