FCTI - Blog

Out of Home Advertising Gaining Traction Post Pandemic Lock-Downs

Posted by Rebecca Hellmann on Oct 21, 2020 6:15:00 AM

As lock-downs begin to ease, Americans are taking the opportunity to get out of the house, with certain precautions. But the time spent in quarantine has had its impact. Consumers who were previously jaded or oblivious to billboards and digital signage are now beginning to look on them as a sign of a return to some level of normality.

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Topics: digital marketing, out of home advertising, digital out of home