You are 475 times more likely to survive a plane crash than click a banner ad, according to Business Insider. Or 31.25 times more likely to win a prize in the Mega Millions. Or 112.5 times more likely to complete NAVY SEAL training. You get the idea. Advertising isn’t what it used to be.
Topics: digital marketing, omni-channel marketing, credit union marketing, bank marketing, content marketing
Story by Tina Orem. Originally posted on Credit Union Times.
A new multiyear partnership between Michigan Legacy Credit Union and ATM technology company FCTI is putting customized ads for the credit union’s products and services on ATM screens at 7-Elevens throughout the United States, according to an announcement from the partners.
Topics: atm marketing, digital marketing, omni-channel marketing, credit union marketing, credit union ATMs
It’s that time of year where everyone is breaking out the tricks, treats, costumes, and pumpkins. If you haven’t been living under a rock, you have probably noticed the increase in costume lists, complaints, and zombies. And, no, I don’t mean Jared from the meeting this morning.
Topics: atm marketing, digital marketing, omni-channel marketing, credit union marketing, bank marketing
The proliferation of personal technology has created a great deal of added new conveniences in our everyday lives – and a growing dependence on connectivity. With eighty-one percent of adults carrying smartphones and eight-four percent owning a computer, it is no surprise that online and mobile credit union applications have become a must-have. In addition to convenience, these avenues of digital account access provide a sense of security and control account holders have come to desire.
Topics: mobile banking, atm marketing, digital marketing, omni-channel marketing
Consumer banking trends indicate a growing preference for self-service and digital channels, and a continued decrease in personal account holder interactions. In fact, recent studies have show the use of self-service and digital banking channels rising from twenty-seven percent (27%) in 2012 to forty-six percent (46%) in 2017, according to PwC's 2017 Digital Banking Consumer Survey.
Topics: atm marketing, digital marketing, omni-channel marketing
By now “omni-channel” is not a new word in your marketing playbook. In fact, you’ve probably seen it, read about it, talked about it at marketing conferences and probably discussed it in planning meetings. But what about omni-channel at the ATM? How does that fit in?
Topics: digital marketing, omni-channel marketing, atm branding, return on investment
Every good marketer knows that return on investment (ROI) is what truly determines success. How each campaign and strategy affects the institution’s bottom line influences where future money is spent – cutting out advertising that fails to perform and setting a standard for performance to meet or exceed for campaigns that make the cut.
Topics: omni-channel marketing, atm branding, return on investment
Advanced ATM software platform to facilitate a wide range of upgrades to functionality and performance at FCTI machines.
Topics: atm security, retail atm security, omni-channel marketing
The new and redesigned web interface offers visitors insight into the company’s unique capabilities designed to grow distribution and revenues through turnkey ATMs.
Topics: atm security, atm marketing, digital marketing, omni-channel marketing, atm branding
Every good marketer knows that return on investment (ROI) is what truly determines success. How each campaign and strategy affects the institution’s bottom line influences where future money is spent – cutting out advertising that fails to perform and setting a standard for performance to meet or exceed for campaigns that make the cut.
Topics: atm marketing, digital marketing, omni-channel marketing, atm branding