FCTI - Blog

Increasing Attention, Recall, and Response: with Neuromarketing

Posted by Rebecca Hellmann on Jun 6, 2018 10:06:00 AM

“The human brain is lazy. Yes, even yours,” said Nancy Harhut, Chief Creative Officer for HBT Marketing, kicking off her session on Neuromarketing at The Financial Brand Forum 2018. “We all like to think we are logical people but, in reality, our brains are always applying shortcuts to our decision making.”

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Topics: atm marketing, financial brand forum, neuromarketing, credit union marketing, bank marketing