FCTI - Blog

A “360 View” of Creating a Digital Account Holder Experience Program for Banks and Credit Unions

Posted by Rebecca Hellmann on Jul 10, 2019 6:45:00 AM

“‘Digital banking’ has become synonymous with ‘banking,’” notes Joyce Colin, Vice President and National Sales Representative for 360View.

Read More

Topics: mobile banking, credit union marketing, bank marketing, digital banking, financial institution marketing

[Infographic] is Mobile Internet Use Really Changing Behavior?

Posted by Rebecca Hellmann on Jul 3, 2019 6:45:00 AM

Smartphone use is on the rise (of course!). But beyond the general overall growth in use, it is also having an affect on consumer behavior - even when it comes to financial interactions.

Read More

Topics: mobile banking, credit union marketing, bank marketing, financial institution marketing

Your Account Holders Expect a Seamless Experience

Posted by Rebecca Hellmann on Jan 16, 2019 6:55:00 AM

The majority of financial account holders (86%) expect a seamless experience across channels and devices when conducting banking activities, according to a recently released US consumer survey from Computer Services, Inc. (CSI).

Read More

Topics: mobile banking, credit union marketing, bank marketing, digital banking, banking preferences

Free Download: Consumer Banking Preferences Go Remote & Digital

Posted by Rebecca Hellmann on Dec 26, 2018 6:33:00 AM

Businesses are investing in self-service. The Harvard Business Review
has reported digital app orders for Taco Bell average 20% more
in revenue than orders made at the store (SalesForce). According
to Food Tech Connect, 35% of 18 to 34-year-olds like to use smartphones
or tablets to place their orders. 40% would rather make a
mobile payment as well.

Read More

Topics: mobile banking, digital marketing, credit union marketing, bank marketing, digital banking, banking preferences

Retail ATM Innovation: When Push Comes to Shove

Posted by Robel Gugsa on Dec 12, 2018 6:03:00 AM

The ATM is a key touchpoint for financial services and cash access. But it is often one of the most neglected access points.

Banks and credit unions have been satisfied with allowing their machines to provide an added convenience to cardholders – and gain them added dividends on foreign card use. ATM operators and retailers have been happy to provide simple off-site cash access – and earn revenues from surcharge fees and interchange.

Read More

Topics: mobile banking, ATM users, bank ATMs, credit union ATMs, retail ATMs

New Study Shows Significant Growth in Preference for Remote Banking

Posted by Rebecca Hellmann on Nov 20, 2018 6:03:00 AM

Over half of consumers (56%) now prefer mobile and online banking to traditional branch interactions, according to a recent study produced by Fiserv in conjunction with The Harris Poll.  A similar survey of 6,000 banking customers by Gallup earlier this year reported corresponding results – with fifty-three percent (53%) of respondents noting a preference for digital banking over personal service. This consumer feedback is indicative of a general shift away from dependence on branch proximity in favor of digital and remote interactions.

Read More

Topics: mobile banking, digital marketing, credit union marketing, bank marketing

PRESS RELEASE - FCTI Announces Goldilocks Financial™ "Just Right" ATM Solution Contest 2018

Posted by Rebecca Hellmann on Oct 16, 2018 6:02:00 AM

Drawing invites Bank and Credit Union Marketers throughout the US to explore ATM capabilities beyond convenience and static messaging...and WIN!

Read More

Topics: mobile banking, atm marketing, atm branding, credit union marketing, bank marketing, bank ATMs, credit union ATMs, press release, retail ATMs

5 Reasons to Seriously Re-Think How Your Institution Handles Digital Banking

Posted by Rebecca Hellmann on Aug 15, 2018 6:32:00 AM

Millennials aren’t the only “digitally-savvy” generation anymore. In fact, smartphone penetration in the United States is expected to reach 230 million people in 2018. To put that in perspective, the US Census Bureau reports 325.7 million in population as of 2017.

Read More

Topics: mobile banking, digital marketing, credit union marketing, bank marketing, self-service

5 Ways You Could Be Missing the Mark On Digital Outreach

Posted by Rebecca Hellmann on Apr 25, 2018 7:37:00 AM

The proliferation of personal technology has created a great deal of added new conveniences in our everyday lives – and a growing dependence on connectivity. With eighty-one percent of adults carrying smartphones and eight-four percent owning a computer, it is no surprise that online and mobile credit union applications have become a must-have. In addition to convenience, these avenues of digital account access provide a sense of security and control account holders have come to desire.

Read More

Topics: mobile banking, atm marketing, digital marketing, omni-channel marketing

5 Reasons Why Mobile Banking Users Love the ATM

Posted by Rebecca Hellmann on Feb 14, 2018 11:55:00 AM

In the era of the smartphone, mobile banking has seen a considerable increase in use. Account holders who once depended on bank branches have started using their mobile phones and laptops for a variety of transactions. And it seems as if new payment systems are entering the market each week.

Read More

Topics: mobile banking, ATM users