FCTI - Blog

Deliver Better Digital Conversion Experiences For Your Account Holders

Posted by Rebecca Hellmann on Feb 20, 2019 6:45:00 AM

The cumulative experience of your account holder is the only genuinely durable competitive advantage you have. It is not your interest rates. Nor is it your locations or convenience. Everything rides on the consistent delivery of positive client experiences, or CX.

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Topics: credit union marketing, bank marketing, digital banking, banking preferences, customer experience, member experience