FCTI - Blog

How to Safeguard Your Budget from In-Store Advertising

Posted by Rebecca Hellmann on Oct 2, 2019 6:45:00 AM

Over a quarter of consumers fall victim to the impulse buy when purchasing goods in-store.

These are not people who are entering a store to meander aimlessly and wind up making a purchase. These are individuals who entered an establishment with the intent of buying one or more specific things and ended up adding items to their cart beyond their identified items(s).

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Topics: consumer budgets, money management, household budgets, financial education, in-store advertising

Four Reasons Digital Place-Based Video Advertising is Gaining Steam

Posted by Rebecca Hellmann on Sep 25, 2019 6:45:00 AM

Fifteen percent (15%) of consumers presented with in-store video advertising are more likely to buy the advertised product, according to a study published in the Journal of Advertising Research.

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Topics: digital marketing, video marketing, in-store advertising