Over a quarter of consumers fall victim to the impulse buy when purchasing goods in-store.
These are not people who are entering a store to meander aimlessly and wind up making a purchase. These are individuals who entered an establishment with the intent of buying one or more specific things and ended up adding items to their cart beyond their identified items(s).
Topics: consumer budgets, money management, household budgets, financial education, in-store advertising
Fifteen percent (15%) of consumers presented with in-store video advertising are more likely to buy the advertised product, according to a study published in the Journal of Advertising Research.
Topics: digital marketing, video marketing, in-store advertising