FCTI - Blog

Find What Makes You Different: Insights on Building Better Financial Institution Brands

Posted by Rebecca Hellmann on May 22, 2019 6:45:00 AM

“The only thing we are left with is brand,” said Gary Vaynerchuk in his opening keynote at the 2019 Financial Brand Forum in Las Vegas, NV. But what is brand?

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

Nailing the First Impression – Account Holder Onboarding Strategies that Work

Posted by Rebecca Hellmann on May 15, 2019 6:45:00 AM

55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.

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Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing

Three Little (Giant) Steps to Differentiating Your Financial Institution Marketing

Posted by Rebecca Hellmann on May 8, 2019 6:45:00 AM

Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing

11 Surprising Stats to Inspire Better Email Marketing

Posted by Rebecca Hellmann on Apr 3, 2019 6:45:00 AM

With all of the hype surrounding social media, SMS/text, and mobile applications, it would be easy to assume email marketing is on its way out. *Cue laugh track.*

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Topics: credit union marketing, bank marketing, email marketing, financial institution marketing

Why Do Americans Have a Bad Relationship with Money?

Posted by Rebecca Hellmann on Mar 13, 2019 6:45:00 AM

Well over half of Americans (66%) check their bank account at least once per week. A similar majority (73%) also reported they carry two or fewer credit cards. (Lexington Law) Another 53% consider paying off debt a high priority. Surely, such signs are indicative of financial responsibility?

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Topics: credit union marketing, bank marketing, financial literacy, banking preferences, financial institution marketing

Marketing Analytics 102: How to Avoid Overload & Improve Strategy [White Paper]

Posted by Rebecca Hellmann on Mar 6, 2019 6:45:00 AM

Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, financial institution marketing