FCTI - Blog

“‘Digital banking’ has become synonymous with ‘banking,’” notes Joyce Colin, Vice President and National Sales Representative for 360View.

Topics: mobile banking, credit union marketing, bank marketing, digital banking, financial institution marketing

Smartphone use is on the rise (of course!). But beyond the general overall growth in use, it is also having an affect on consumer behavior - even when it comes to financial interactions.

Topics: mobile banking, credit union marketing, bank marketing, financial institution marketing

Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and Millennial generations reporting regular social media use, it is no wonder so many businesses are flocking to social (Oberlo).

Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

“In a world where everyone is one click away from being a self-declared expert, learning to think differently is more important than ever.” (Bhargava, Non-Obvious 2019)

Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

“The only thing we are left with is brand,” said Gary Vaynerchuk in his opening keynote at the 2019 Financial Brand Forum in Las Vegas, NV. But what is brand?

Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.

Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing

Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?

Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing

With all of the hype surrounding social media, SMS/text, and mobile applications, it would be easy to assume email marketing is on its way out. *Cue laugh track.*

Topics: credit union marketing, bank marketing, email marketing, financial institution marketing

Well over half of Americans (66%) check their bank account at least once per week. A similar majority (73%) also reported they carry two or fewer credit cards. (Lexington Law) Another 53% consider paying off debt a high priority. Surely, such signs are indicative of financial responsibility?

Topics: credit union marketing, bank marketing, financial literacy, banking preferences, financial institution marketing

Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.

Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, financial institution marketing