FCTI - Blog

Are You Winning the Content War?

Posted by Rebecca Hellmann on Aug 14, 2019 6:45:00 AM

It is the dead of night and the sounds of revelry have long since quieted to a distant susurrus. Standing tall amidst the remnants of celebration, illuminated as if a statue to victory, looms a wooden statue built to represent the city’s emblem. A soft scrape breaks the silence and suddenly, from the belly of the structure drops first one man, then several more. They converse briefly before splitting up to head toward the gates.

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Topics: credit union marketing, bank marketing, financial institution marketing

4 Steps to Creating Positive Sentiment with "Peak Marketing"

Posted by Rebecca Hellmann on Aug 7, 2019 6:45:00 AM

Peak Marketing is the best outreach you can offer to your target audience. While every marketer strives to create experiences, content, and advertising which bring the highest level of return, it is only a select few campaigns which reach the qualification for “Peak” status.

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Topics: credit union marketing, bank marketing, financial institution marketing

Insights into Creating More Effective Social Media Marketing Strategies

Posted by Rebecca Hellmann on Jul 24, 2019 6:45:00 AM

Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or viewing online platforms is time spent being entertained.

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Topics: credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

A “360 View” of Creating a Digital Account Holder Experience Program for Banks and Credit Unions

Posted by Rebecca Hellmann on Jul 10, 2019 6:45:00 AM

“‘Digital banking’ has become synonymous with ‘banking,’” notes Joyce Colin, Vice President and National Sales Representative for 360View.

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Topics: mobile banking, credit union marketing, bank marketing, digital banking, financial institution marketing

[Infographic] is Mobile Internet Use Really Changing Behavior?

Posted by Rebecca Hellmann on Jul 3, 2019 6:45:00 AM

Smartphone use is on the rise (of course!). But beyond the general overall growth in use, it is also having an affect on consumer behavior - even when it comes to financial interactions.

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Topics: mobile banking, credit union marketing, bank marketing, financial institution marketing

5 Social Media Brand Building Tips for Bank & Credit Union Marketers

Posted by Rebecca Hellmann on Jun 19, 2019 6:45:00 AM

Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and Millennial generations reporting regular social media use, it is no wonder so many businesses are flocking to social (Oberlo).

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

3 Barriers Found Through “Non-Obvious Thinking” from Rohit Bhargava

Posted by Rebecca Hellmann on Jun 12, 2019 6:45:00 AM

“In a world where everyone is one click away from being a self-declared expert, learning to think differently is more important than ever.” (Bhargava, Non-Obvious 2019)

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

Find What Makes You Different: Insights on Building Better Financial Institution Brands

Posted by Rebecca Hellmann on May 22, 2019 6:45:00 AM

“The only thing we are left with is brand,” said Gary Vaynerchuk in his opening keynote at the 2019 Financial Brand Forum in Las Vegas, NV. But what is brand?

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

Nailing the First Impression – Account Holder Onboarding Strategies that Work

Posted by Rebecca Hellmann on May 15, 2019 6:45:00 AM

55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.

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Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing

Three Little (Giant) Steps to Differentiating Your Financial Institution Marketing

Posted by Rebecca Hellmann on May 8, 2019 6:45:00 AM

Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing