FCTI - Blog

5 Social Monitoring Services Your Financial Institution Can Use for Compliance

Posted by Rebecca Hellmann on Apr 17, 2019 6:45:00 AM

“Social media is a risky place to be.”  ~ Claudia Sandino, VP of Social for Sterling Financial.

Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the possibility of security and compliance issues can be daunting.

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Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing

Your Value Proposition Bites. But It Doesn't Have To.

Posted by Rebecca Hellmann on Jan 2, 2019 9:30:23 AM

A value proposition is the ‘essence of strategy’ – a statement that represents the core strategy and describes the distinctive competitive advantage of your business. Originally coined in 1985, a ‘successful’ value proposition should act as a foundation for ongoing relationships as well as a way to communicate true differentiation from the competition. (Frow et al. 2014) In fact, a study performed by the CTBC Financial Management College in Taiwan found perceived value is the most important aspect in generating brand loyalty.

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Topics: digital marketing, credit union marketing, bank marketing, content marketing

Free Download: Consumer Banking Preferences Go Remote & Digital

Posted by Rebecca Hellmann on Dec 26, 2018 6:33:00 AM

Businesses are investing in self-service. The Harvard Business Review
has reported digital app orders for Taco Bell average 20% more
in revenue than orders made at the store (SalesForce). According
to Food Tech Connect, 35% of 18 to 34-year-olds like to use smartphones
or tablets to place their orders. 40% would rather make a
mobile payment as well.

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Topics: mobile banking, digital marketing, credit union marketing, bank marketing, digital banking, banking preferences

[Video] GoldiLocks and the Three ATM Solutions

Posted by Rebecca Hellmann on Dec 22, 2018 10:14:00 AM

Consumers are becoming increasingly reliant on self-service. And their attitude toward financial services is no different. But, with more account holders turning to remote and digital solutions, how is a financial institution supposed to stay convenient and top-of-mind?

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Topics: atm marketing, digital marketing, credit union marketing, bank marketing, self-service, video marketing

6 Trends & Insights to Keep Your Email from Drowning

Posted by Rebecca Hellmann on Dec 19, 2018 6:03:00 AM

More than sixty percent (60%) of those 25+ would prefer companies to contact them through email, according to the Adobe “Email Use 2017 – US Report”. There are 3.7 billion worldwide email users and around 3,104,450,712 legitimate emails sent every hour. Experts anticipate continued growth in active email accounts from 6.32 billion to 7.71 billion by 2021.

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Topics: digital marketing, credit union marketing, bank marketing, email marketing

3 Content Marketing Pitfalls...and How to Avoid Them

Posted by Rebecca Hellmann on Dec 5, 2018 6:03:00 AM

You are 475 times more likely to survive a plane crash than click a banner ad, according to Business Insider. Or 31.25 times more likely to win a prize in the Mega Millions. Or 112.5 times more likely to complete NAVY SEAL training. You get the idea. Advertising isn’t what it used to be.

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Topics: digital marketing, omni-channel marketing, credit union marketing, bank marketing, content marketing

Your Financial Brand needs to Boost Financial Wellness

Posted by Rebecca Hellmann on Nov 28, 2018 6:03:00 AM

Millennials (1977-1995) and Generation Z (1996 to 2015) will represent nearly two-thirds of the world population by 2019. These two generations have hardly lived without computers and smartphones and have heralded the wide-spread use of tablets, smart phones, social media, and texting. They have also brought forth increasing consumer demand for security, personalization, and self-service.

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Topics: digital marketing, credit union marketing, bank marketing, self-service, financial literacy

New Study Shows Significant Growth in Preference for Remote Banking

Posted by Rebecca Hellmann on Nov 20, 2018 6:03:00 AM

Over half of consumers (56%) now prefer mobile and online banking to traditional branch interactions, according to a recent study produced by Fiserv in conjunction with The Harris Poll.  A similar survey of 6,000 banking customers by Gallup earlier this year reported corresponding results – with fifty-three percent (53%) of respondents noting a preference for digital banking over personal service. This consumer feedback is indicative of a general shift away from dependence on branch proximity in favor of digital and remote interactions.

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Topics: mobile banking, digital marketing, credit union marketing, bank marketing

Michigan Legacy Inks ATM Ad Deal

Posted by Rebecca Hellmann on Nov 13, 2018 10:58:30 AM

Story by Tina Orem. Originally posted on Credit Union Times.

A new multiyear partnership between Michigan Legacy Credit Union and ATM technology company FCTI is putting customized ads for the credit union’s products and services on ATM screens at 7-Elevens throughout the United States, according to an announcement from the partners.

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Topics: atm marketing, digital marketing, omni-channel marketing, credit union marketing, credit union ATMs

5 Simple Steps to Increase Website Conversion

Posted by Rebecca Hellmann on Nov 13, 2018 6:03:00 AM

Websites offer a key component for financial institutions to facilitate remote banking for their account holders. However, as we are further immersed in the digital era, an online presence has also become a heavy player in presenting the public image of the bank or credit union. Your web page is either where research on your institution begins or ends…for new accounts as well as cross-sell opportunities.

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Topics: digital marketing, credit union marketing, bank marketing, website conversions, INBOUND2018