FCTI - Blog

PR - Meet You at the ATM: NRL Federal Credit Union Partners with FCTI to Offer Dynamic Messaging to Cardholders at 7-Eleven Locations Throughout the US

Posted by Rebecca Hellmann on Jun 5, 2019 6:45:00 AM

MBA® Screen Upgrade program delivers custom messages to NRL Federal Credit Union cardholders at over 8,000 7-Eleven stores nationwide.

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Topics: digital marketing, credit union ATMs, press release, digital banking

Three Little (Giant) Steps to Differentiating Your Financial Institution Marketing

Posted by Rebecca Hellmann on May 8, 2019 6:45:00 AM

Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing

New and Updated White Paper Explores Bank & Credit Union Marketing Trends and Statistics for Success in 2019 and Beyond

Posted by Rebecca Hellmann on Apr 30, 2019 6:45:00 AM

FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.

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Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media

Fast Marketing Strategy Insights from Gary Vaynerchuk #FBForum

Posted by Rebecca Hellmann on Apr 24, 2019 6:45:00 AM

Gary Vaynerchuk is an influencer, five-time best selling author, investor, and serial entrepreneur. Vaynerchuk, or “GaryVee,” has millions of social media followers and a penchant for the occasional f-bomb. But there is one thing he isn’t…afraid.

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, social media marketing

5 Social Monitoring Services Your Financial Institution Can Use for Compliance

Posted by Rebecca Hellmann on Apr 17, 2019 6:45:00 AM

“Social media is a risky place to be.”  ~ Claudia Sandino, VP of Social for Sterling Financial.

Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the prospect of security and compliance issues can be daunting.

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Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing

Your Value Proposition Bites. But It Doesn't Have To.

Posted by Rebecca Hellmann on Jan 2, 2019 9:30:23 AM

A value proposition is the ‘essence of strategy’ – a statement that represents the core strategy and describes the distinctive competitive advantage of your business. Originally coined in 1985, a ‘successful’ value proposition should act as a foundation for ongoing relationships as well as a way to communicate true differentiation from the competition. (Frow et al. 2014) In fact, a study performed by the CTBC Financial Management College in Taiwan found perceived value is the most important aspect in generating brand loyalty.

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Topics: digital marketing, credit union marketing, bank marketing, content marketing

Free Download: Consumer Banking Preferences Go Remote & Digital

Posted by Rebecca Hellmann on Dec 26, 2018 6:33:00 AM

Businesses are investing in self-service. The Harvard Business Review
has reported digital app orders for Taco Bell average 20% more
in revenue than orders made at the store (SalesForce). According
to Food Tech Connect, 35% of 18 to 34-year-olds like to use smartphones
or tablets to place their orders. 40% would rather make a
mobile payment as well.

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Topics: mobile banking, digital marketing, credit union marketing, bank marketing, digital banking, banking preferences

[Video] GoldiLocks and the Three ATM Solutions

Posted by Rebecca Hellmann on Dec 22, 2018 10:14:00 AM

Consumers are becoming increasingly reliant on self-service. And their attitude toward financial services is no different. But, with more account holders turning to remote and digital solutions, how is a financial institution supposed to stay convenient and top-of-mind?

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Topics: atm marketing, digital marketing, credit union marketing, bank marketing, self-service, video marketing

6 Trends & Insights to Keep Your Email from Drowning

Posted by Rebecca Hellmann on Dec 19, 2018 6:03:00 AM

More than sixty percent (60%) of those 25+ would prefer companies to contact them through email, according to the Adobe “Email Use 2017 – US Report”. There are 3.7 billion worldwide email users and around 3,104,450,712 legitimate emails sent every hour. Experts anticipate continued growth in active email accounts from 6.32 billion to 7.71 billion by 2021.

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Topics: digital marketing, credit union marketing, bank marketing, email marketing

3 Content Marketing Pitfalls...and How to Avoid Them

Posted by Rebecca Hellmann on Dec 5, 2018 6:03:00 AM

You are 475 times more likely to survive a plane crash than click a banner ad, according to Business Insider. Or 31.25 times more likely to win a prize in the Mega Millions. Or 112.5 times more likely to complete NAVY SEAL training. You get the idea. Advertising isn’t what it used to be.

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Topics: digital marketing, omni-channel marketing, credit union marketing, bank marketing, content marketing