We’ve all heard (discussed, planned, promoted, etc.) terms such as “financial wellness,” “financial literacy,” and even “financial health.” They are well known within the financial services industry as studies have shown US consumers have a bad relationship with money. It has also been proven that most people have a desire to improve their situation regarding money and achieve financial freedom.
Topics: credit union marketing, bank marketing, digital banking, consumer budgets, household budgets
“‘Digital banking’ has become synonymous with ‘banking,’” notes Joyce Colin, Vice President and National Sales Representative for 360View.
Topics: mobile banking, credit union marketing, bank marketing, digital banking, financial institution marketing
MBA® Screen Upgrade program delivers custom messages to NRL Federal Credit Union cardholders at over 8,000 7-Eleven stores nationwide.
Topics: digital marketing, credit union ATMs, press release, digital banking
55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.
Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing
Roughly 50% of account holders visited a branch for information, advice, questions, or to open an account in the past two years, according to a study from Celent (Shevlin). An average of 40% of consumers consider convenient locations a factor in their choice of financial institution.
Topics: credit union marketing, bank marketing, digital banking, banking preferences
The cumulative experience of your account holder is the only genuinely durable competitive advantage you have. It is not your interest rates. Nor is it your locations or convenience. Everything rides on the consistent delivery of positive client experiences, or CX.
Topics: credit union marketing, bank marketing, digital banking, banking preferences, customer experience, member experience
How much video have you watched recently? What about your friends, children, coworkers? If you have been anywhere near social media, news sites, or…you know, the internet, you have likely seen and or watched at least a few seconds of footage. Because video is everywhere.
Topics: credit union marketing, bank marketing, video marketing, content marketing, digital banking, banking preferences
Millennials have quickly overtaken Baby Boomers and Generation X as the dominant generational demographic in the world.
Goods and services have swiftly begun to leverage the growing buying power of this age group. But how are these consumers managing their finances?
Topics: credit union marketing, bank marketing, digital banking, banking preferences, consumer budgets, household budgets
The best example of a failed call-to-action (CTA) I have ever seen wasn’t a CTA. It was a scene in the famous 1967 Mel Brooks film, The Producers. Max and Leo (played by Zero Mostel and Gene Wilder) are on the edge of their seats – waiting for the mass walk-out every bad play sees at intermission. Instead, they are met with joy and laughter.
Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, digital banking
The majority of financial account holders (86%) expect a seamless experience across channels and devices when conducting banking activities, according to a recently released US consumer survey from Computer Services, Inc. (CSI).
Topics: mobile banking, credit union marketing, bank marketing, digital banking, banking preferences