FCTI - Blog

Nailing the First Impression – Account Holder Onboarding Strategies that Work

Posted by Rebecca Hellmann on May 15, 2019 6:45:00 AM

55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.

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Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing

Account Holders Say "Yes" to Branches! But Love Digital.

Posted by Rebecca Hellmann on Mar 20, 2019 6:51:58 AM

Roughly 50% of account holders visited a branch for information, advice, questions, or to open an account in the past two years, according to a study from Celent (Shevlin). An average of 40% of consumers consider convenient locations a factor in their choice of financial institution.

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Topics: credit union marketing, bank marketing, digital banking, banking preferences

Deliver Better Digital Conversion Experiences For Your Account Holders

Posted by Rebecca Hellmann on Feb 20, 2019 6:45:00 AM

The cumulative experience of your account holder is the only genuinely durable competitive advantage you have. It is not your interest rates. Nor is it your locations or convenience. Everything rides on the consistent delivery of positive client experiences, or CX.

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Topics: credit union marketing, bank marketing, digital banking, banking preferences, customer experience, member experience

Why Should Your Financial Institution Invest in Video?

Posted by Rebecca Hellmann on Feb 13, 2019 6:35:00 AM

How much video have you watched recently? What about your friends, children, coworkers? If you have been anywhere near social media, news sites, or…you know, the internet, you have likely seen and or watched at least a few seconds of footage. Because video is everywhere.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, digital banking, banking preferences

Yearning for Financial Freedom: Understanding the Millennial Demographic [Infographic]

Posted by Rebecca Hellmann on Feb 6, 2019 6:45:00 AM

Millennials have quickly overtaken Baby Boomers and Generation X as the dominant generational demographic in the world.

Goods and services have swiftly begun to leverage the growing buying power of this age group.  But how are these consumers managing their finances?

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Topics: credit union marketing, bank marketing, digital banking, banking preferences

Ditch Your Stale CTA – 4 Steps to Crafting for Response

Posted by Rebecca Hellmann on Jan 23, 2019 6:53:00 AM

The best example of a failed call-to-action (CTA) I have ever seen wasn’t a CTA. It was a scene in the famous 1967 Mel Brooks film, The Producers. Max and Leo (played by Zero Mostel and Gene Wilder) are on the edge of their seats – waiting for the mass walk-out every bad play sees at intermission. Instead, they are met with joy and laughter.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, digital banking

Your Account Holders Expect a Seamless Experience

Posted by Rebecca Hellmann on Jan 16, 2019 6:55:00 AM

The majority of financial account holders (86%) expect a seamless experience across channels and devices when conducting banking activities, according to a recently released US consumer survey from Computer Services, Inc. (CSI).

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Topics: mobile banking, credit union marketing, bank marketing, digital banking, banking preferences

Free Download: Consumer Banking Preferences Go Remote & Digital

Posted by Rebecca Hellmann on Dec 26, 2018 6:33:00 AM

Businesses are investing in self-service. The Harvard Business Review
has reported digital app orders for Taco Bell average 20% more
in revenue than orders made at the store (SalesForce). According
to Food Tech Connect, 35% of 18 to 34-year-olds like to use smartphones
or tablets to place their orders. 40% would rather make a
mobile payment as well.

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Topics: mobile banking, digital marketing, credit union marketing, bank marketing, digital banking, banking preferences