“Social media is a risky place to be.” ~ Claudia Sandino, VP of Social for Sterling Financial.
Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the possibility of security and compliance issues can be daunting.
Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing
The short answer is no. The longer answer is “Yes. Maybe. But only if you respect my privacy, security, respect personal space, and can avoid being creepy.”
Topics: credit union marketing, bank marketing, banking preferences, customer experience
The cumulative experience of your account holder is the only genuinely durable competitive advantage you have. It is not your interest rates. Nor is it your locations or convenience. Everything rides on the consistent delivery of positive client experiences, or CX.
Topics: credit union marketing, bank marketing, digital banking, banking preferences, customer experience, member experience