FCTI - Blog

Marketing Analytics 102: How to Avoid Overload & Improve Strategy [White Paper]

Posted by Rebecca Hellmann on Mar 6, 2019 6:45:00 AM

Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, financial institution marketing

Press Release - FCTI, Inc. Announced As ATMmys Winner

Posted by Rebecca Hellmann on Feb 27, 2019 6:45:00 AM

Los Angeles, CA – February 26, 2019 – FCTI, Inc. has been named a winner in the Content and Video Categories of the 2019 ATMmys International Marketing Awards, recognizing the talent and creativity required to promote ATMs, cash, and payments to businesses and consumers worldwide. Winners were announced at the ATM Industry Association (ATMIA) US Conference in Orlando, FL on Tuesday, February 19th during the Town Hall session.

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Topics: atm marketing, press release, video marketing, content marketing

Why Should Your Financial Institution Invest in Video?

Posted by Rebecca Hellmann on Feb 13, 2019 6:35:00 AM

How much video have you watched recently? What about your friends, children, coworkers? If you have been anywhere near social media, news sites, or…you know, the internet, you have likely seen and or watched at least a few seconds of footage. Because video is everywhere.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, digital banking, banking preferences

Ditch Your Stale CTA – 4 Steps to Crafting for Response

Posted by Rebecca Hellmann on Jan 23, 2019 6:53:00 AM

The best example of a failed call-to-action (CTA) I have ever seen wasn’t a CTA. It was a scene in the famous 1967 Mel Brooks film, The Producers. Max and Leo (played by Zero Mostel and Gene Wilder) are on the edge of their seats – waiting for the mass walk-out every bad play sees at intermission. Instead, they are met with joy and laughter.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, digital banking

10 Ways Your Institution’s Content is Killing Your Business

Posted by Rebecca Hellmann on Jan 9, 2019 6:45:00 AM

Banks and Credit Unions are terrible at writing content. A recent report from VisibleThread discovered the average financial institution scores a 48 or lower on the Flesch-Kincaid readability test – a metric rating the ability of an average consumer to understand what is written.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing

Your Value Proposition Bites. But It Doesn't Have To.

Posted by Rebecca Hellmann on Jan 2, 2019 9:30:23 AM

A value proposition is the ‘essence of strategy’ – a statement that represents the core strategy and describes the distinctive competitive advantage of your business. Originally coined in 1985, a ‘successful’ value proposition should act as a foundation for ongoing relationships as well as a way to communicate true differentiation from the competition. (Frow et al. 2014) In fact, a study performed by the CTBC Financial Management College in Taiwan found perceived value is the most important aspect in generating brand loyalty.

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Topics: digital marketing, credit union marketing, bank marketing, content marketing

3 Content Marketing Pitfalls...and How to Avoid Them

Posted by Rebecca Hellmann on Dec 5, 2018 6:03:00 AM

You are 475 times more likely to survive a plane crash than click a banner ad, according to Business Insider. Or 31.25 times more likely to win a prize in the Mega Millions. Or 112.5 times more likely to complete NAVY SEAL training. You get the idea. Advertising isn’t what it used to be.

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Topics: digital marketing, omni-channel marketing, credit union marketing, bank marketing, content marketing