FCTI - Blog

“The only thing we are left with is brand,” said Gary Vaynerchuk in his opening keynote at the 2019 Financial Brand Forum in Las Vegas, NV. But what is brand?

Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.

Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing

Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?

Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing

FCTI, Inc. launches 2^nd annual white paper analyzing current financial institution targeting and advertising techniques.

Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media

Gary Vaynerchuk is an influencer, five-time best selling author, investor, and serial entrepreneur. Vaynerchuk, or “GaryVee,” has millions of social media followers and a penchant for the occasional f-bomb. But there is one thing he isn’t…afraid.

Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, social media marketing

“Social media is a risky place to be.”  ~ Claudia Sandino, VP of Social for Sterling Financial.

Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the prospect of security and compliance issues can be daunting.

Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing

With all of the hype surrounding social media, SMS/text, and mobile applications, it would be easy to assume email marketing is on its way out. *Cue laugh track.*

Topics: credit union marketing, bank marketing, email marketing, financial institution marketing

The short answer is no. The longer answer is “Yes. Maybe. But only if you respect my privacy, security, respect personal space, and can avoid being creepy.”

Topics: credit union marketing, bank marketing, banking preferences, customer experience

Roughly 50% of account holders visited a branch for information, advice, questions, or to open an account in the past two years, according to a study from Celent (Shevlin). An average of 40% of consumers consider convenient locations a factor in their choice of financial institution.

Topics: credit union marketing, bank marketing, digital banking, banking preferences

Well over half of Americans (66%) check their bank account at least once per week. A similar majority (73%) also reported they carry two or fewer credit cards. (Lexington Law) Another 53% consider paying off debt a high priority. Surely, such signs are indicative of financial responsibility?

Topics: credit union marketing, bank marketing, financial literacy, banking preferences, financial institution marketing