It is the dead of night and the sounds of revelry have long since quieted to a distant susurrus. Standing tall amidst the remnants of celebration, illuminated as if a statue to victory, looms a wooden statue built to represent the city’s emblem. A soft scrape breaks the silence and suddenly, from the belly of the structure drops first one man, then several more. They converse briefly before splitting up to head toward the gates.
Topics: credit union marketing, bank marketing, financial institution marketing
Peak Marketing is the best outreach you can offer to your target audience. While every marketer strives to create experiences, content, and advertising which bring the highest level of return, it is only a select few campaigns which reach the qualification for “Peak” status.
Topics: credit union marketing, bank marketing, financial institution marketing
Agreement with ATM provider FCTI gives PNC customers access to surcharge-free withdrawals across the country.
Topics: atm marketing, bank marketing, bank ATMs, PNC Bank
Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or viewing online platforms is time spent being entertained.
Topics: credit union marketing, bank marketing, financial institution marketing, social media marketing, social media
We’ve all heard (discussed, planned, promoted, etc.) terms such as “financial wellness,” “financial literacy,” and even “financial health.” They are well known within the financial services industry as studies have shown US consumers have a bad relationship with money. It has also been proven that most people have a desire to improve their situation regarding money and achieve financial freedom.
Topics: credit union marketing, bank marketing, digital banking, consumer budgets, household budgets
“‘Digital banking’ has become synonymous with ‘banking,’” notes Joyce Colin, Vice President and National Sales Representative for 360View.
Topics: mobile banking, credit union marketing, bank marketing, digital banking, financial institution marketing
Smartphone use is on the rise (of course!). But beyond the general overall growth in use, it is also having an affect on consumer behavior - even when it comes to financial interactions.
Topics: mobile banking, credit union marketing, bank marketing, financial institution marketing
You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and customer service.
Topics: credit union marketing, bank marketing, social media marketing, social media, seo, review
Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and Millennial generations reporting regular social media use, it is no wonder so many businesses are flocking to social (Oberlo).
Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing, social media marketing, social media
“In a world where everyone is one click away from being a self-declared expert, learning to think differently is more important than ever.” (Bhargava, Non-Obvious 2019)
Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing