You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and customer service.
Topics: credit union marketing, bank marketing, social media marketing, social media, seo, review
Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and Millennial generations reporting regular social media use, it is no wonder so many businesses are flocking to social (Oberlo).
Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing, social media marketing, social media
“In a world where everyone is one click away from being a self-declared expert, learning to think differently is more important than ever.” (Bhargava, Non-Obvious 2019)
Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing
In the past year, Google made quite a few changes to the functionality and operation of their SEO algorithms. Rather than relying solely on web crawls and machine analysis, the company has implemented human “quality raters” into the mix. As a result, traditional quick hacks such as adding new internal links or repurposing other sources are no longer a reliable way to ensure sustainable SEO performance.
Topics: credit union marketing, bank marketing, seo, search engine optimization
“The only thing we are left with is brand,” said Gary Vaynerchuk in his opening keynote at the 2019 Financial Brand Forum in Las Vegas, NV. But what is brand?
Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing
55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.
Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing
Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?
Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing
FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.
Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media
Gary Vaynerchuk is an influencer, five-time best selling author, investor, and serial entrepreneur. Vaynerchuk, or “GaryVee,” has millions of social media followers and a penchant for the occasional f-bomb. But there is one thing he isn’t…afraid.
Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, social media marketing
“Social media is a risky place to be.” ~ Claudia Sandino, VP of Social for Sterling Financial.
Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the prospect of security and compliance issues can be daunting.
Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing