Migration to Windows 10 is a hot topic on everyone’s radar right now. The scheduled end date for Windows 7 report is only a short eight months away, and we are all itching to see some additional direction for upgrading our ATMs.
The ATM is a key touchpoint for financial services and cash access. But it is often one of the most neglected access points.
Banks and credit unions have been satisfied with allowing their machines to provide an added convenience to cardholders – and gain them added dividends on foreign card use. ATM operators and retailers have been happy to provide simple off-site cash access – and earn revenues from surcharge fees and interchange.
There are currently over 400,000 ATMs in the United States (roughly 173 machines per 100,000 adults). Spanning banks, credit unions, and retail locations, it is unlikely for most in the US to have difficulty at least finding a nearby machine. While nowhere near the penetration reached by the public pay phone (2.6 million in the mid-90’s), the seemingly fickle loyalty of the average consumer begs the question – will your ATMs stay relevant?
My local grocery store has installed a second set of self-service stations. And, while there are some minor complaints from older regulars, the majority of shoppers with lower item counts are gravitating toward them. It’s not just grocery stores, either. From large retailers to fast food chains, the march toward self-service has been happening for over half a century.
Don’t believe me? When was the last time you paid someone to pump your fuel?
ATM participation and marketing relationship with FCTI delivers surcharge-free account access for Fifth Third Bank customers at nearly 8,000 7-Eleven stores.
Since the introduction of the personal computer one truth has remained constant – technology is always changing. In fact, technological developments have begun to significantly outgrow many businesses abilities to effectively incorporate and utilize them efficiently and effectively.
Advanced, turnkey ATMs are now online and operational – offering easy account and cash access for consumers at over 7,900 locations throughout the US.
Continuing growth in use of smartphones, debit cards, and credit has made “cashless” into a buzz word in western culture. Enthusiasm for this currency-free future is spurred further by hype surrounding digital coins, Sweden’s attempts at eliminating the kronor, and a recent uptick in restaurants in the United States switching to a cash free model. Following this lead, some banks and credit unions are also eyeing a gradual elimination of cash use.
ATMs may not be considered exciting but they have certainly become part of the standard fabric of our lives. Whether traveling, budgeting, or simply heading out with friends - most consumers continue to rely on convenient access to cash through a nearby machine.
It’s no secret that banks and credit unions are changing the ways they provide services to their account holders – pushing for less expensive service channels such as web portals, mobile applications, and ATMs. As a result, the number of available bank branches has dropped over forty percent (40%) since 1980, according to a recent study Teller Line Study from FMSI. Now, most U.S. consumers still choose to get their cash from an ATM – often loading up on cash five or more times per month. Financial Industry experts, citing the change to bank retail delivery, predict a focus on increasing ATM availability – resulting in a significant push for banks and credit unions to find ways to offer surcharge-free transactions.