FCTI - Blog

Generating Real Returns at the ATM

Posted by Rebecca Hellmann on Feb 28, 2018 10:00:00 AM

Every good marketer knows that return on investment (ROI) is what truly determines success. How each campaign and strategy affects the institution’s bottom line influences where future money is spent – cutting out advertising that fails to perform and setting a standard for performance to meet or exceed for campaigns that make the cut.

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Topics: atm marketing, digital marketing, omni-channel marketing, atm branding