FCTI - Blog

Press Release - FCTI, Inc. Announced As ATMmys Winner

Posted by Rebecca Hellmann on Feb 27, 2019 6:45:00 AM

Los Angeles, CA – February 26, 2019 – FCTI, Inc. has been named a winner in the Content and Video Categories of the 2019 ATMmys International Marketing Awards, recognizing the talent and creativity required to promote ATMs, cash, and payments to businesses and consumers worldwide. Winners were announced at the ATM Industry Association (ATMIA) US Conference in Orlando, FL on Tuesday, February 19th during the Town Hall session.

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Topics: atm marketing, press release, video marketing, content marketing

Deliver Better Digital Conversion Experiences For Your Account Holders

Posted by Rebecca Hellmann on Feb 20, 2019 6:45:00 AM

The cumulative experience of your account holder is the only genuinely durable competitive advantage you have. It is not your interest rates. Nor is it your locations or convenience. Everything rides on the consistent delivery of positive client experiences, or CX.

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Topics: credit union marketing, bank marketing, digital banking, banking preferences, customer experience, member experience

Why Should Your Financial Institution Invest in Video?

Posted by Rebecca Hellmann on Feb 13, 2019 6:35:00 AM

How much video have you watched recently? What about your friends, children, coworkers? If you have been anywhere near social media, news sites, or…you know, the internet, you have likely seen and or watched at least a few seconds of footage. Because video is everywhere.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, digital banking, banking preferences

Yearning for Financial Freedom: Understanding the Millennial Demographic [Infographic]

Posted by Rebecca Hellmann on Feb 6, 2019 6:45:00 AM

Millennials have quickly overtaken Baby Boomers and Generation X as the dominant generational demographic in the world.

Goods and services have swiftly begun to leverage the growing buying power of this age group.  But how are these consumers managing their finances?

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Topics: credit union marketing, bank marketing, digital banking, banking preferences

Your Account Holders Crave More, Better Communication

Posted by Rebecca Hellmann on Jan 30, 2019 6:37:00 AM

Today’s consumers admit to knowing very little about managing finances. But they want to learn. Even better, they want to learn from you. J.D. Power reports 78% of US retail banking customers would prefer to receive financial advice or guidance from their bank or credit union.

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Topics: credit union marketing, bank marketing, financial literacy, banking preferences

Ditch Your Stale CTA – 4 Steps to Crafting for Response

Posted by Rebecca Hellmann on Jan 23, 2019 6:53:00 AM

The best example of a failed call-to-action (CTA) I have ever seen wasn’t a CTA. It was a scene in the famous 1967 Mel Brooks film, The Producers. Max and Leo (played by Zero Mostel and Gene Wilder) are on the edge of their seats – waiting for the mass walk-out every bad play sees at intermission. Instead, they are met with joy and laughter.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, digital banking

Your Account Holders Expect a Seamless Experience

Posted by Rebecca Hellmann on Jan 16, 2019 6:55:00 AM

The majority of financial account holders (86%) expect a seamless experience across channels and devices when conducting banking activities, according to a recently released US consumer survey from Computer Services, Inc. (CSI).

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Topics: mobile banking, credit union marketing, bank marketing, digital banking, banking preferences

10 Ways Your Institution’s Content is Killing Your Business

Posted by Rebecca Hellmann on Jan 9, 2019 6:45:00 AM

Banks and Credit Unions are terrible at writing content. A recent report from VisibleThread discovered the average financial institution scores a 48 or lower on the Flesch-Kincaid readability test – a metric rating the ability of an average consumer to understand what is written.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing

Your Value Proposition Bites. But It Doesn't Have To.

Posted by Rebecca Hellmann on Jan 2, 2019 9:30:23 AM

A value proposition is the ‘essence of strategy’ – a statement that represents the core strategy and describes the distinctive competitive advantage of your business. Originally coined in 1985, a ‘successful’ value proposition should act as a foundation for ongoing relationships as well as a way to communicate true differentiation from the competition. (Frow et al. 2014) In fact, a study performed by the CTBC Financial Management College in Taiwan found perceived value is the most important aspect in generating brand loyalty.

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Topics: digital marketing, credit union marketing, bank marketing, content marketing

Free Download: Consumer Banking Preferences Go Remote & Digital

Posted by Rebecca Hellmann on Dec 26, 2018 6:33:00 AM

Businesses are investing in self-service. The Harvard Business Review
has reported digital app orders for Taco Bell average 20% more
in revenue than orders made at the store (SalesForce). According
to Food Tech Connect, 35% of 18 to 34-year-olds like to use smartphones
or tablets to place their orders. 40% would rather make a
mobile payment as well.

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Topics: mobile banking, digital marketing, credit union marketing, bank marketing, digital banking, banking preferences