FCTI - Blog

3 Ways Americans Used to Save That Can Still Apply Today

Posted by Rebecca Hellmann on Oct 9, 2019 6:45:00 AM

 

From 1929-1939, the Great Depression swept Americans into financial destitution. Slow consumer spending created lower rates of production, causing businesses to reduce in size, lay off workers, or close their doors for good. Millions were unemployed, and there was a rising number of homeless.

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Topics: consumer budgets, money management, household budgets, financial education

How to Safeguard Your Budget from In-Store Advertising

Posted by Rebecca Hellmann on Oct 2, 2019 6:45:00 AM

Over a quarter of consumers fall victim to the impulse buy when purchasing goods in-store.

These are not people who are entering a store to meander aimlessly and wind up making a purchase. These are individuals who entered an establishment with the intent of buying one or more specific things and ended up adding items to their cart beyond their identified items(s).

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Topics: consumer budgets, money management, household budgets, financial education, in-store advertising

Four Reasons Digital Place-Based Video Advertising is Gaining Steam

Posted by Rebecca Hellmann on Sep 25, 2019 6:45:00 AM

Fifteen percent (15%) of consumers presented with in-store video advertising are more likely to buy the advertised product, according to a study published in the Journal of Advertising Research.

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Topics: digital marketing, video marketing, in-store advertising

5 Tips to Safeguard Your Health When Dealing with Financial Stress

Posted by Rebecca Hellmann on Sep 18, 2019 6:45:00 AM

Over half (51%) of Millennials, a cohort comprising more than a quarter of the US population, say their financial situation stresses them out (Mintel).

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Topics: consumer budgets, money management, household budgets, financial education

5 Top Tips for Staying on Budget

Posted by Rebecca Hellmann on Sep 11, 2019 6:45:00 AM

"Making day-to-day decisions on spending money is one of the biggest challenges consumers face in keeping their financial lives in order," according to the Consumer Financial Protection Bureau. Larger purchases such as televisions and motor vehicles are often deliberate and planned. It is smaller, impulse purchases and special occasions which are far more likely to blow out the budget and eat away at savings.

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Topics: consumer budgets, money management, household budgets, financial education

Knowing Your Budget Style Is Half the Battle

Posted by Rebecca Hellmann on Sep 4, 2019 6:45:00 AM

Money management can be a foreign language for many. Net worth, assets, depreciation, interest rates, APR, and other financial terms mean little to those individuals not working within the financial and investment sectors.

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Topics: financial literacy, consumer budgets, money management, household budgets, financial education

5 Steps to Building a Workable Budget Without Killing the Fun

Posted by Rebecca Hellmann on Aug 28, 2019 6:45:00 AM

While keeping on budget can be an issue for many American consumers, many are operating their homes entirely without a financial plan. It is possible to get by sans spending framework. However, running even a single-person household like this long-term typically leads to overspend – resulting in bad spending habits and debt.

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Topics: consumer budgets, money management, household budgets, financial education

5 Reasons Americans Have Budget Headaches

Posted by Rebecca Hellmann on Aug 21, 2019 6:45:00 AM

Despite a penchant for continually monitoring their accounts, most Americans are still worried about their financial future. Nearly half of US consumers say a $400 emergency would put them in financial hardship. Even more, report their savings is less than $1,000 (CNN Money).

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Topics: financial literacy, consumer budgets, money management, household budgets, financial education

Are You Winning the Content War?

Posted by Rebecca Hellmann on Aug 14, 2019 6:45:00 AM

It is the dead of night and the sounds of revelry have long since quieted to a distant susurrus. Standing tall amidst the remnants of celebration, illuminated as if a statue to victory, looms a wooden statue built to represent the city’s emblem. A soft scrape breaks the silence and suddenly, from the belly of the structure drops first one man, then several more. They converse briefly before splitting up to head toward the gates.

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Topics: credit union marketing, bank marketing, financial institution marketing

4 Steps to Creating Positive Sentiment with "Peak Marketing"

Posted by Rebecca Hellmann on Aug 7, 2019 6:45:00 AM

Peak Marketing is the best outreach you can offer to your target audience. While every marketer strives to create experiences, content, and advertising which bring the highest level of return, it is only a select few campaigns which reach the qualification for “Peak” status.

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Topics: credit union marketing, bank marketing, financial institution marketing