Is your financial institution designing technology and messaging for the future?
Technology is not a drug. But it might as well be. Recent studies show technology is not only changing how we perform tasks, it is affecting our thoughts, desires, and behaviors - especially those of so-called "digital natives".
However, despite the label, Millennials an Gen Z show varying degrees of real technological knowledge. Because digital dependence does not necessarily equate to digitally savvy. While the up-and-comers may demand personalized messages and "more control" of their finances, there might be more of a learning curve than FinTech wants you to believe.
Make sure your financial institution is designing tools and marketing messages that reach the ever-growing digitally dependent consumer. Find out more in this FREE white paper!