FCTI - Blog

FREE White Paper - Catering to the Ever-Growing Dependence on Technology

Posted by Rebecca Hellmann on Jul 10, 2018 6:57:00 AM

Is your financial institution designing technology and messaging for the future?

Technology is not a drug. But it might as well be. Recent studies show technology is not only changing how we perform tasks, it is affecting our thoughts, desires, and behaviors - especially those of so-called "digital natives".


Tech-dependence-book

However, despite the label, Millennials an Gen Z show varying degrees of real technological knowledge. Because digital dependence does not necessarily equate to digitally savvy. While the up-and-comers may demand personalized messages and "more control" of their finances, there might be more of a learning curve than FinTech wants you to believe.

Make sure your financial institution is designing tools and marketing messages that reach the ever-growing digitally dependent consumer. Find out more in this FREE white paper!

Topics: digital marketing, credit union marketing, bank marketing

 

Written by Rebecca Hellmann

Rebecca Hellmann has been researching and writing in the payments technology industry for over six years. Prior to the payments industry, Rebecca developed marketing, branding, and content for businesses such as Bil-Jac, Benjamin Franklin Plumbing, and Homestead Furniture. She currently works as Director of Marketing for FCTI, Inc.
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