FCTI - Blog

Rebecca Hellmann

Rebecca Hellmann has been researching and writing in the payments technology industry for over six years. Prior to the payments industry, Rebecca developed marketing, branding, and content for businesses such as Bil-Jac, Benjamin Franklin Plumbing, and Homestead Furniture. She currently works as Director of Marketing for FCTI, Inc.
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Recent Posts

A Turn in the Right Direction: How and Why You Should Respond to Reviews

Posted by Rebecca Hellmann on Jun 26, 2019 6:45:00 AM

You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and customer service.

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Topics: credit union marketing, bank marketing, social media marketing, social media, seo, review

5 Social Media Brand Building Tips for Bank & Credit Union Marketers

Posted by Rebecca Hellmann on Jun 19, 2019 6:45:00 AM

Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and Millennial generations reporting regular social media use, it is no wonder so many businesses are flocking to social (Oberlo).

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

3 Barriers Found Through “Non-Obvious Thinking” from Rohit Bhargava

Posted by Rebecca Hellmann on Jun 12, 2019 6:45:00 AM

“In a world where everyone is one click away from being a self-declared expert, learning to think differently is more important than ever.” (Bhargava, Non-Obvious 2019)

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

PR - Meet You at the ATM: NRL Federal Credit Union Partners with FCTI to Offer Dynamic Messaging to Cardholders at 7-Eleven Locations Throughout the US

Posted by Rebecca Hellmann on Jun 5, 2019 6:45:00 AM

MBA® Screen Upgrade program delivers custom messages to NRL Federal Credit Union cardholders at over 8,000 7-Eleven stores nationwide.

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Topics: digital marketing, credit union ATMs, press release, digital banking

“I Don’t Think It Means What You Think It Means.” 5 Tips On How to Make the New SEO Work for You.

Posted by Rebecca Hellmann on May 29, 2019 6:45:00 AM

In the past year, Google made quite a few changes to the functionality and operation of their SEO algorithms. Rather than relying solely on web crawls and machine analysis, the company has implemented human “quality raters” into the mix. As a result, traditional quick hacks such as adding new internal links or repurposing other sources are no longer a reliable way to ensure sustainable SEO performance.

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Topics: credit union marketing, bank marketing, seo, search engine optimization

Find What Makes You Different: Insights on Building Better Financial Institution Brands

Posted by Rebecca Hellmann on May 22, 2019 6:45:00 AM

“The only thing we are left with is brand,” said Gary Vaynerchuk in his opening keynote at the 2019 Financial Brand Forum in Las Vegas, NV. But what is brand?

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

Nailing the First Impression – Account Holder Onboarding Strategies that Work

Posted by Rebecca Hellmann on May 15, 2019 6:45:00 AM

55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.

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Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing

Three Little (Giant) Steps to Differentiating Your Financial Institution Marketing

Posted by Rebecca Hellmann on May 8, 2019 6:45:00 AM

Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing

New and Updated White Paper Explores Bank & Credit Union Marketing Trends and Statistics for Success in 2019 and Beyond

Posted by Rebecca Hellmann on Apr 30, 2019 6:45:00 AM

FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.

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Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media

Fast Marketing Strategy Insights from Gary Vaynerchuk #FBForum

Posted by Rebecca Hellmann on Apr 24, 2019 6:45:00 AM

Gary Vaynerchuk is an influencer, five-time best selling author, investor, and serial entrepreneur. Vaynerchuk, or “GaryVee,” has millions of social media followers and a penchant for the occasional f-bomb. But there is one thing he isn’t…afraid.

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, social media marketing