FCTI - Blog

Rebecca Hellmann

Rebecca Hellmann has been researching and writing in the payments technology industry for over six years. Prior to the payments industry, Rebecca developed marketing, branding, and content for businesses such as Bil-Jac, Benjamin Franklin Plumbing, and Homestead Furniture. She currently works as Director of Marketing for FCTI, Inc.
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Recent Posts

Find What Makes You Different: Insights on Building Better Financial Institution Brands

Posted by Rebecca Hellmann on May 22, 2019 6:45:00 AM

“The only thing we are left with is brand,” said Gary Vaynerchuk in his opening keynote at the 2019 Financial Brand Forum in Las Vegas, NV. But what is brand?

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

Nailing the First Impression – Account Holder Onboarding Strategies that Work

Posted by Rebecca Hellmann on May 15, 2019 6:45:00 AM

55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.

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Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing

Three Little (Giant) Steps to Differentiating Your Financial Institution Marketing

Posted by Rebecca Hellmann on May 8, 2019 6:45:00 AM

Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing

New and Updated White Paper Explores Bank & Credit Union Marketing Trends and Statistics for Success in 2019 and Beyond

Posted by Rebecca Hellmann on Apr 30, 2019 6:45:00 AM

FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.

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Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media

Fast Marketing Strategy Insights from Gary Vaynerchuk #FBForum

Posted by Rebecca Hellmann on Apr 24, 2019 6:45:00 AM

Gary Vaynerchuk is an influencer, five-time best selling author, investor, and serial entrepreneur. Vaynerchuk, or “GaryVee,” has millions of social media followers and a penchant for the occasional f-bomb. But there is one thing he isn’t…afraid.

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Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, social media marketing

5 Social Monitoring Services Your Financial Institution Can Use for Compliance

Posted by Rebecca Hellmann on Apr 17, 2019 6:45:00 AM

“Social media is a risky place to be.”  ~ Claudia Sandino, VP of Social for Sterling Financial.

Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the prospect of security and compliance issues can be daunting.

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Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing

A Windows 10 Migration Update. And It Doesn't Look Good.

Posted by Rebecca Hellmann on Apr 10, 2019 6:45:00 AM

Migration to Windows 10 is a hot topic on everyone’s radar right now. The scheduled end date for Windows 7 report is only a short eight months away, and we are all itching to see some additional direction for upgrading our ATMs.

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Topics: ATM users, bank ATMs, credit union ATMs, windows 10

11 Surprising Stats to Inspire Better Email Marketing

Posted by Rebecca Hellmann on Apr 3, 2019 6:45:00 AM

With all of the hype surrounding social media, SMS/text, and mobile applications, it would be easy to assume email marketing is on its way out. *Cue laugh track.*

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Topics: credit union marketing, bank marketing, email marketing, financial institution marketing

Do Account Holders Really Want Personalization?

Posted by Rebecca Hellmann on Mar 27, 2019 6:47:00 AM

The short answer is no. The longer answer is “Yes. Maybe. But only if you respect my privacy, security, respect personal space, and can avoid being creepy.”

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Topics: credit union marketing, bank marketing, banking preferences, customer experience

Account Holders Say "Yes" to Branches! But Love Digital.

Posted by Rebecca Hellmann on Mar 20, 2019 6:51:58 AM

Roughly 50% of account holders visited a branch for information, advice, questions, or to open an account in the past two years, according to a study from Celent (Shevlin). An average of 40% of consumers consider convenient locations a factor in their choice of financial institution.

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Topics: credit union marketing, bank marketing, digital banking, banking preferences