FCTI - Blog

Rebecca Hellmann

Rebecca Hellmann has been researching and writing in the payments technology industry for over six years. Prior to the payments industry, Rebecca developed marketing, branding, and content for businesses such as Bil-Jac, Benjamin Franklin Plumbing, and Homestead Furniture. She currently works as Director of Marketing for FCTI, Inc.
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Recent Posts

5 Top Tips for Staying on Budget

Posted by Rebecca Hellmann on Sep 11, 2019 6:45:00 AM

"Making day-to-day decisions on spending money is one of the biggest challenges consumers face in keeping their financial lives in order," according to the Consumer Financial Protection Bureau. Larger purchases such as televisions and motor vehicles are often deliberate and planned. It is smaller, impulse purchases and special occasions which are far more likely to blow out the budget and eat away at savings.

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Topics: consumer budgets, money management, household budgets, financial education

Knowing Your Budget Style Is Half the Battle

Posted by Rebecca Hellmann on Sep 4, 2019 6:45:00 AM

Money management can be a foreign language for many. Net worth, assets, depreciation, interest rates, APR, and other financial terms mean little to those individuals not working within the financial and investment sectors.

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Topics: financial literacy, consumer budgets, money management, household budgets, financial education

5 Steps to Building a Workable Budget Without Killing the Fun

Posted by Rebecca Hellmann on Aug 28, 2019 6:45:00 AM

While keeping on budget can be an issue for many American consumers, many are operating their homes entirely without a financial plan. It is possible to get by sans spending framework. However, running even a single-person household like this long-term typically leads to overspend – resulting in bad spending habits and debt.

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Topics: consumer budgets, money management, household budgets, financial education

5 Reasons Americans Have Budget Headaches

Posted by Rebecca Hellmann on Aug 21, 2019 6:45:00 AM

Despite a penchant for continually monitoring their accounts, most Americans are still worried about their financial future. Nearly half of US consumers say a $400 emergency would put them in financial hardship. Even more, report their savings is less than $1,000 (CNN Money).

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Topics: financial literacy, consumer budgets, money management, household budgets, financial education

Are You Winning the Content War?

Posted by Rebecca Hellmann on Aug 14, 2019 6:45:00 AM

It is the dead of night and the sounds of revelry have long since quieted to a distant susurrus. Standing tall amidst the remnants of celebration, illuminated as if a statue to victory, looms a wooden statue built to represent the city’s emblem. A soft scrape breaks the silence and suddenly, from the belly of the structure drops first one man, then several more. They converse briefly before splitting up to head toward the gates.

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Topics: credit union marketing, bank marketing, financial institution marketing

4 Steps to Creating Positive Sentiment with "Peak Marketing"

Posted by Rebecca Hellmann on Aug 7, 2019 6:45:00 AM

Peak Marketing is the best outreach you can offer to your target audience. While every marketer strives to create experiences, content, and advertising which bring the highest level of return, it is only a select few campaigns which reach the qualification for “Peak” status.

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Topics: credit union marketing, bank marketing, financial institution marketing

PNC BANK EXPANDS ATM ACCESS FOR CUSTOMERS NATIONWIDE AT 7-ELEVEN® STORES

Posted by Rebecca Hellmann on Jul 30, 2019 6:45:00 AM

Agreement with ATM provider FCTI gives PNC customers access to surcharge-free withdrawals across the country.

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Topics: atm marketing, bank marketing, bank ATMs, PNC Bank

Insights into Creating More Effective Social Media Marketing Strategies

Posted by Rebecca Hellmann on Jul 24, 2019 6:45:00 AM

Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or viewing online platforms is time spent being entertained.

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Topics: credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

What is the "NEW" Financial Health?

Posted by Rebecca Hellmann on Jul 17, 2019 6:45:00 AM

We’ve all heard (discussed, planned, promoted, etc.) terms such as “financial wellness,” “financial literacy,” and even “financial health.” They are well known within the financial services industry as studies have shown US consumers have a bad relationship with money. It has also been proven that most people have a desire to improve their situation regarding money and achieve financial freedom.

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Topics: credit union marketing, bank marketing, digital banking, consumer budgets, household budgets

A “360 View” of Creating a Digital Account Holder Experience Program for Banks and Credit Unions

Posted by Rebecca Hellmann on Jul 10, 2019 6:45:00 AM

“‘Digital banking’ has become synonymous with ‘banking,’” notes Joyce Colin, Vice President and National Sales Representative for 360View.

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Topics: mobile banking, credit union marketing, bank marketing, digital banking, financial institution marketing