“Social media is a risky place to be.” ~ Claudia Sandino, VP of Social for Sterling Financial.
Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the possibility of security and compliance issues can be daunting.
Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing
Migration to Windows 10 is a hot topic on everyone’s radar right now. The scheduled end date for Windows 7 report is only a short eight months away, and we are all itching to see some additional direction for upgrading our ATMs.
Topics: ATM users, bank ATMs, credit union ATMs, windows 10
With all of the hype surrounding social media, SMS/text, and mobile applications, it would be easy to assume email marketing is on its way out. *Cue laugh track.*
Topics: credit union marketing, bank marketing, email marketing, financial institution marketing
The short answer is no. The longer answer is “Yes. Maybe. But only if you respect my privacy, security, respect personal space, and can avoid being creepy.”
Topics: credit union marketing, bank marketing, banking preferences, customer experience
Roughly 50% of account holders visited a branch for information, advice, questions, or to open an account in the past two years, according to a study from Celent (Shevlin). An average of 40% of consumers consider convenient locations a factor in their choice of financial institution.
Topics: credit union marketing, bank marketing, digital banking, banking preferences
Well over half of Americans (66%) check their bank account at least once per week. A similar majority (73%) also reported they carry two or fewer credit cards. (Lexington Law) Another 53% consider paying off debt a high priority. Surely, such signs are indicative of financial responsibility?
Topics: credit union marketing, bank marketing, financial literacy, banking preferences, financial institution marketing
Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.
Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, financial institution marketing
Los Angeles, CA – February 26, 2019 – FCTI, Inc. has been named a winner in the Content and Video Categories of the 2019 ATMmys International Marketing Awards, recognizing the talent and creativity required to promote ATMs, cash, and payments to businesses and consumers worldwide. Winners were announced at the ATM Industry Association (ATMIA) US Conference in Orlando, FL on Tuesday, February 19th during the Town Hall session.
Topics: atm marketing, press release, video marketing, content marketing
The cumulative experience of your account holder is the only genuinely durable competitive advantage you have. It is not your interest rates. Nor is it your locations or convenience. Everything rides on the consistent delivery of positive client experiences, or CX.
Topics: credit union marketing, bank marketing, digital banking, banking preferences, customer experience, member experience
How much video have you watched recently? What about your friends, children, coworkers? If you have been anywhere near social media, news sites, or…you know, the internet, you have likely seen and or watched at least a few seconds of footage. Because video is everywhere.
Topics: credit union marketing, bank marketing, video marketing, content marketing, digital banking, banking preferences