FCTI - Blog

“In a world where everyone is one click away from being a self-declared expert, learning to think differently is more important than ever.” (Bhargava, Non-Obvious 2019)

Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

MBA® Screen Upgrade program delivers custom messages to NRL Federal Credit Union cardholders at over 8,000 7-Eleven stores nationwide.

Topics: digital marketing, credit union ATMs, press release, digital banking

In the past year, Google made quite a few changes to the functionality and operation of their SEO algorithms. Rather than relying solely on web crawls and machine analysis, the company has implemented human “quality raters” into the mix. As a result, traditional quick hacks such as adding new internal links or repurposing other sources are no longer a reliable way to ensure sustainable SEO performance.

Topics: credit union marketing, bank marketing, seo, search engine optimization

“The only thing we are left with is brand,” said Gary Vaynerchuk in his opening keynote at the 2019 Financial Brand Forum in Las Vegas, NV. But what is brand?

Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital businesses like Amazon have found ways to keep consumers regularly engaged.

Topics: financial brand forum, credit union marketing, bank marketing, email marketing, digital banking, financial institution marketing

Most marketing sucks, said Christopher Lester, Founder and Chief Strategist for C4ward Strategies speaking on stage at the Financial Brand Forum 2019. A majority of people (91%) say ads are more intrusive now than they were two years ago. So, how is it possible to reach out to consumers without becoming just another part of the noise?

Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, financial institution marketing

FCTI, Inc. launches 2^nd annual white paper analyzing current financial institution targeting and advertising techniques.

Topics: digital marketing, credit union marketing, bank marketing, email marketing, social media marketing, social media

Gary Vaynerchuk is an influencer, five-time best selling author, investor, and serial entrepreneur. Vaynerchuk, or “GaryVee,” has millions of social media followers and a penchant for the occasional f-bomb. But there is one thing he isn’t…afraid.

Topics: digital marketing, financial brand forum, credit union marketing, bank marketing, social media marketing

“Social media is a risky place to be.”  ~ Claudia Sandino, VP of Social for Sterling Financial.

Which is one of the main reasons many financial institutions have such a difficult time using social networking platforms to their fullest capabilities. Despite the possibilities of creating connections, promoting financial wellness, and generating brand awareness, the prospect of security and compliance issues can be daunting.

Topics: digital marketing, credit union marketing, bank marketing, customer experience, social media marketing

Migration to Windows 10 is a hot topic on everyone’s radar right now. The scheduled end date for Windows 7 report is only a short eight months away, and we are all itching to see some additional direction for upgrading our ATMs.

Topics: ATM users, bank ATMs, credit union ATMs, windows 10