FCTI - Blog

4 Steps to Creating Positive Sentiment with "Peak Marketing"

Posted by Rebecca Hellmann on Aug 7, 2019 6:45:00 AM

Peak Marketing is the best outreach you can offer to your target audience. While every marketer strives to create experiences, content, and advertising which bring the highest level of return, it is only a select few campaigns which reach the qualification for “Peak” status.

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Topics: credit union marketing, bank marketing, financial institution marketing

PNC BANK EXPANDS ATM ACCESS FOR CUSTOMERS NATIONWIDE AT 7-ELEVEN® STORES

Posted by Rebecca Hellmann on Jul 30, 2019 6:45:00 AM

Agreement with ATM provider FCTI gives PNC customers access to surcharge-free withdrawals across the country.

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Topics: atm marketing, bank marketing, bank ATMs, PNC Bank

Insights into Creating More Effective Social Media Marketing Strategies

Posted by Rebecca Hellmann on Jul 24, 2019 6:45:00 AM

Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or viewing online platforms is time spent being entertained.

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Topics: credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

What is the "NEW" Financial Health?

Posted by Rebecca Hellmann on Jul 17, 2019 6:45:00 AM

We’ve all heard (discussed, planned, promoted, etc.) terms such as “financial wellness,” “financial literacy,” and even “financial health.” They are well known within the financial services industry as studies have shown US consumers have a bad relationship with money. It has also been proven that most people have a desire to improve their situation regarding money and achieve financial freedom.

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Topics: credit union marketing, bank marketing, digital banking

A “360 View” of Creating a Digital Account Holder Experience Program for Banks and Credit Unions

Posted by Rebecca Hellmann on Jul 10, 2019 6:45:00 AM

“‘Digital banking’ has become synonymous with ‘banking,’” notes Joyce Colin, Vice President and National Sales Representative for 360View.

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Topics: mobile banking, credit union marketing, bank marketing, digital banking, financial institution marketing

[Infographic] is Mobile Internet Use Really Changing Behavior?

Posted by Rebecca Hellmann on Jul 3, 2019 6:45:00 AM

Smartphone use is on the rise (of course!). But beyond the general overall growth in use, it is also having an affect on consumer behavior - even when it comes to financial interactions.

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Topics: mobile banking, credit union marketing, bank marketing, financial institution marketing

A Turn in the Right Direction: How and Why You Should Respond to Reviews

Posted by Rebecca Hellmann on Jun 26, 2019 6:45:00 AM

You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and customer service.

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Topics: credit union marketing, bank marketing, social media marketing, social media, seo, review

5 Social Media Brand Building Tips for Bank & Credit Union Marketers

Posted by Rebecca Hellmann on Jun 19, 2019 6:45:00 AM

Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and Millennial generations reporting regular social media use, it is no wonder so many businesses are flocking to social (Oberlo).

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing, social media marketing, social media

3 Barriers Found Through “Non-Obvious Thinking” from Rohit Bhargava

Posted by Rebecca Hellmann on Jun 12, 2019 6:45:00 AM

“In a world where everyone is one click away from being a self-declared expert, learning to think differently is more important than ever.” (Bhargava, Non-Obvious 2019)

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Topics: financial brand forum, credit union marketing, bank marketing, financial institution marketing

PR - Meet You at the ATM: NRL Federal Credit Union Partners with FCTI to Offer Dynamic Messaging to Cardholders at 7-Eleven Locations Throughout the US

Posted by Rebecca Hellmann on Jun 5, 2019 6:45:00 AM

MBA® Screen Upgrade program delivers custom messages to NRL Federal Credit Union cardholders at over 8,000 7-Eleven stores nationwide.

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Topics: digital marketing, credit union ATMs, press release, digital banking