FCTI - Blog

Why Should Your Financial Institution Invest in Video?

Posted by Rebecca Hellmann on Feb 13, 2019 6:35:00 AM

How much video have you watched recently? What about your friends, children, coworkers? If you have been anywhere near social media, news sites, or…you know, the internet, you have likely seen and or watched at least a few seconds of footage. Because video is everywhere.

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Topics: banking preferences, digital banking, content marketing, video marketing, bank marketing, credit union marketing

Ditch Your Stale CTA – 4 Steps to Crafting for Response

Posted by Rebecca Hellmann on Jan 23, 2019 6:53:00 AM

The best example of a failed call-to-action (CTA) I have ever seen wasn’t a CTA. It was a scene in the famous 1967 Mel Brooks film, The Producers. Max and Leo (played by Zero Mostel and Gene Wilder) are on the edge of their seats – waiting for the mass walk-out every bad play sees at intermission. Instead, they are met with joy and laughter.

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Topics: digital banking, email marketing, content marketing, video marketing, bank marketing, credit union marketing

10 Ways Your Institution’s Content is Killing Your Business

Posted by Rebecca Hellmann on Jan 9, 2019 6:45:00 AM

Banks and Credit Unions are terrible at writing content. A recent report from VisibleThread discovered the average financial institution scores a 48 or lower on the Flesch-Kincaid readability test – a metric rating the ability of an average consumer to understand what is written.

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Topics: email marketing, content marketing, video marketing, credit union marketing, bank marketing

[Video] GoldiLocks and the Three ATM Solutions

Posted by Rebecca Hellmann on Dec 22, 2018 10:14:00 AM

Consumers are becoming increasingly reliant on self-service. And their attitude toward financial services is no different. But, with more account holders turning to remote and digital solutions, how is a financial institution supposed to stay convenient and top-of-mind?

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Topics: video marketing, self-service, credit union marketing, bank marketing, digital marketing, atm marketing

8 Tips for Better Video Marketing

Posted by Rebecca Hellmann on Oct 11, 2018 6:03:00 AM

You know video is getting big. Especially for consumer facing business. Ninety-five percent (95%) of the up-and-coming Generation Z uses YouTube. Fifty percent (50%) say they can’t live without it. Millennials, those pesky 23 to 37-year-olds watch YouTube regularly – typically to learn something new, like how to install that new kitchen faucet. And eighty percent (80%) of Millennials consult videos about product or brand before making a purchase.

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Topics: bank marketing, credit union marketing, digital marketing, video marketing