FCTI - Blog

Omni-Channel Brand Building...and the ATM?

Posted by Rebecca Hellmann on Apr 10, 2018 10:03:00 AM

By now “omni-channel” is not a new word in your marketing playbook. In fact, you’ve probably seen it, read about it, talked about it at marketing conferences and probably discussed it in planning meetings. But what about omni-channel at the ATM? How does that fit in?

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Topics: omni-channel marketing, atm branding, digital marketing, return on investment

Real Returns at the ATM: Keeping Track of Impact with Cardholders

Posted by Rebecca Hellmann on Apr 3, 2018 10:13:00 AM

Every good marketer knows that return on investment (ROI) is what truly determines success. How each campaign and strategy affects the institution’s bottom line influences where future money is spent – cutting out advertising that fails to perform and setting a standard for performance to meet or exceed for campaigns that make the cut.

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Topics: atm branding, omni-channel marketing, return on investment