FCTI - Blog

Michigan Legacy Inks ATM Ad Deal

Posted by Rebecca Hellmann on Nov 13, 2018 10:58:30 AM

Story by Tina Orem. Originally posted on Credit Union Times.

A new multiyear partnership between Michigan Legacy Credit Union and ATM technology company FCTI is putting customized ads for the credit union’s products and services on ATM screens at 7-Elevens throughout the United States, according to an announcement from the partners.

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Topics: credit union ATMs, credit union marketing, omni-channel marketing, atm marketing, digital marketing

6 Spooktacular Ways for Banks & Credit Unions to Get Their Halloween On

Posted by Rebecca Hellmann on Oct 24, 2018 6:04:00 AM

It’s that time of year where everyone is breaking out the tricks, treats, costumes, and pumpkins. If you haven’t been living under a rock, you have probably noticed the increase in costume lists, complaints, and zombies. And, no, I don’t mean Jared from the meeting this morning.

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Topics: bank marketing, credit union marketing, omni-channel marketing, digital marketing, atm marketing

5 Ways You Could Be Missing the Mark On Digital Outreach

Posted by Rebecca Hellmann on Apr 25, 2018 7:37:00 AM

The proliferation of personal technology has created a great deal of added new conveniences in our everyday lives – and a growing dependence on connectivity. With eighty-one percent of adults carrying smartphones and eight-four percent owning a computer, it is no surprise that online and mobile credit union applications have become a must-have. In addition to convenience, these avenues of digital account access provide a sense of security and control account holders have come to desire.

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Topics: omni-channel marketing, atm marketing, digital marketing, mobile banking

Free Download: The Importance of On-Target Messaging

Posted by Rebecca Hellmann on Apr 18, 2018 6:09:00 AM

Consumer banking trends indicate a growing preference for self-service and digital channels, and a continued decrease in personal account holder interactions. In fact, recent studies have show the use of self-service and digital banking channels rising from twenty-seven percent (27%) in 2012 to forty-six percent (46%) in 2017, according to PwC's 2017 Digital Banking Consumer Survey.

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Topics: digital marketing, atm marketing, omni-channel marketing

Omni-Channel Brand Building...and the ATM?

Posted by Rebecca Hellmann on Apr 10, 2018 10:03:00 AM

By now “omni-channel” is not a new word in your marketing playbook. In fact, you’ve probably seen it, read about it, talked about it at marketing conferences and probably discussed it in planning meetings. But what about omni-channel at the ATM? How does that fit in?

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Topics: omni-channel marketing, atm branding, digital marketing, return on investment

Real Returns at the ATM: Keeping Track of Impact with Cardholders

Posted by Rebecca Hellmann on Apr 3, 2018 10:13:00 AM

Every good marketer knows that return on investment (ROI) is what truly determines success. How each campaign and strategy affects the institution’s bottom line influences where future money is spent – cutting out advertising that fails to perform and setting a standard for performance to meet or exceed for campaigns that make the cut.

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Topics: atm branding, omni-channel marketing, return on investment

PRESS RELEASE - FCTI Implements Diebold Nixdorf's Vynamic ProFlex4 Software at ATMs Nationwide

Posted by Rebecca Hellmann on Mar 20, 2018 4:25:00 AM

Advanced ATM software platform to facilitate a wide range of upgrades to functionality and performance at FCTI machines.

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Topics: omni-channel marketing, atm security, retail atm security

PRESS RELEASE - FCTI, Inc. Announces Launch of New Website

Posted by Rebecca Hellmann on Mar 6, 2018 4:15:00 AM

The new and redesigned web interface offers visitors insight into the company’s unique capabilities designed to grow distribution and revenues through turnkey ATMs.

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Topics: atm security, digital marketing, omni-channel marketing, atm branding, atm marketing

Generating Real Returns at the ATM

Posted by Rebecca Hellmann on Feb 28, 2018 10:00:00 AM

Every good marketer knows that return on investment (ROI) is what truly determines success. How each campaign and strategy affects the institution’s bottom line influences where future money is spent – cutting out advertising that fails to perform and setting a standard for performance to meet or exceed for campaigns that make the cut.

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Topics: atm marketing, atm branding, digital marketing, omni-channel marketing

Free Download: Communicating Through the ATM

Posted by Rebecca Hellmann on Jan 4, 2018 2:51:00 PM

Today's account holders are steadily growing more digital. They are using smartphones and tablets to fulfill their desire for unprecedented levels of connectivity to family, friends, and work. Over the past few years, this eagerness for connection has grown to include preferred brands, local stores, and even their financial institution.

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Topics: digital marketing, atm marketing, omni-channel marketing