FCTI - Blog

Your Financial Brand needs to Boost Financial Wellness

Posted by Rebecca Hellmann on Nov 28, 2018 6:03:00 AM

Millennials (1977-1995) and Generation Z (1996 to 2015) will represent nearly two-thirds of the world population by 2019. These two generations have hardly lived without computers and smartphones and have heralded the wide-spread use of tablets, smart phones, social media, and texting. They have also brought forth increasing consumer demand for security, personalization, and self-service.

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Topics: financial literacy, self-service, bank marketing, credit union marketing, digital marketing

5 Reasons to Promote Your Financial Literacy Programs...at the ATM

Posted by Rebecca Hellmann on Aug 22, 2018 6:20:00 AM

A majority (78%) of US workers live paycheck to paycheck, according to a 2017 CareerBuilder Survey. One in four workers do not contribute to savings most months. Higher salaries do not end money issues, either. Of workers making $100,000+, nine percent (9%) are living paycheck to paycheck. The percentage only rises as income decreases – with twenty-eight percent (28%) of those making $50,000-99,999 and fifty-one percent (51%) of those making under $50,000 also counting on the next payday.

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Topics: credit union ATMs, bank ATMs, bank marketing, credit union marketing, digital marketing, atm marketing, financial literacy