FCTI - Blog

The 8 Second Catch - Improving Marketing Communications

Posted by Rebecca Hellmann on Jun 14, 2018 6:22:00 AM

Money is boring. But your marketing doesn't have to be.

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Topics: bank marketing, credit union marketing, financial brand forum, digital marketing, atm marketing

Increasing Attention, Recall, and Response: with Neuromarketing

Posted by Rebecca Hellmann on Jun 6, 2018 10:06:00 AM

“The human brain is lazy. Yes, even yours,” said Nancy Harhut, Chief Creative Officer for HBT Marketing, kicking off her session on Neuromarketing at The Financial Brand Forum 2018. “We all like to think we are logical people but, in reality, our brains are always applying shortcuts to our decision making.”

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Topics: financial brand forum, atm marketing, credit union marketing, bank marketing, neuromarketing

Top 7 takeaways - The Financial Brand Forum 2018

Posted by Rebecca Hellmann on May 29, 2018 6:49:00 AM

If you are a bank or credit union marketer and haven’t attended The Financial Brand Forum I have to say, you’re missing out. I have had the pleasure of seeing this event grow from it’s very beginning - as a small conference hidden away in the bowels of Caesars Palace to one of the largest shows in the financial space. And the success is well deserved. The Financial Brand Forum, from its inception, has striven to provide quality, relevant content with unique insights and information to inform and update the financial industry on marketing strategies, best practices, and the latest technologies.

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Topics: atm marketing, atm branding, digital marketing, financial brand forum