FCTI - Blog

Press Release - ConnectOne Bank Partners with FCTI to Provide Clients with Nationwide Access to Convenient Surcharge-Free ATMs

Posted by Rebecca Hellmann on Sep 11, 2018 6:06:00 AM

ATM participation and marketing relationship delivers surcharge-free account access for ConnectOne Bank clients to nearly 8,000 7-Eleven®locations throughout the U.S.

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Topics: atm marketing, digital marketing, atm branding, bank ATMs, press release, self-service

FCTI Launches Online "Resource Center" for Bank & Credit Union MBA Program Partners

Posted by Rebecca Hellmann on Aug 28, 2018 6:27:00 AM

Online resource offers unique, customizable graphics to help financial institutions promote surcharge-free access and convenience.

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Topics: digital marketing, credit union marketing, bank marketing, bank ATMs, credit union ATMs, self-service

5 Reasons to Promote Your Financial Literacy Programs...at the ATM

Posted by Rebecca Hellmann on Aug 22, 2018 6:20:00 AM

A majority (78%) of US workers live paycheck to paycheck, according to a 2017 CareerBuilder Survey. One in four workers do not contribute to savings most months. Higher salaries do not end money issues, either. Of workers making $100,000+, nine percent (9%) are living paycheck to paycheck. The percentage only rises as income decreases – with twenty-eight percent (28%) of those making $50,000-99,999 and fifty-one percent (51%) of those making under $50,000 also counting on the next payday.

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Topics: atm marketing, digital marketing, credit union marketing, bank marketing, bank ATMs, credit union ATMs, financial literacy

5 Reasons to Seriously Re-Think How Your Institution Handles Digital Banking

Posted by Rebecca Hellmann on Aug 15, 2018 6:32:00 AM

Millennials aren’t the only “digitally-savvy” generation anymore. In fact, smartphone penetration in the United States is expected to reach 230 million people in 2018. To put that in perspective, the US Census Bureau reports 325.7 million in population as of 2017.

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Topics: mobile banking, digital marketing, credit union marketing, bank marketing, self-service

FREE White Paper - Catering to the Ever-Growing Dependence on Technology

Posted by Rebecca Hellmann on Jul 10, 2018 6:57:00 AM

Is your financial institution designing technology and messaging for the future?

Technology is not a drug. But it might as well be. Recent studies show technology is not only changing how we perform tasks, it is affecting our thoughts, desires, and behaviors - especially those of so-called "digital natives".

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Topics: digital marketing, credit union marketing, bank marketing

Is the Newly Connected Lifestyle of the Consumer Impacting Banking?

Posted by Rebecca Hellmann on Jul 3, 2018 6:04:00 AM

Consumers’ lives are moving to digital – whether they want it to or not. Beyond the ever more prevalent texting, tweeting, Facebooking, Googling, and Snapchatting (notice the move from brand/network to verb?), political activism, clubs, community events, and even activities with family and friends have made the move to online. Paper invitations, postcards, and reminders are slowly headed toward retirement – landing squarely alongside pay phones, landlines, and the paper check.

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Topics: digital marketing, credit union marketing, bank marketing

Are You Marketing to Maximizing Your Primary Account Holders?

Posted by Rebecca Hellmann on Jun 27, 2018 7:57:33 AM

OR Why the Cross-Sell Matters

Your account holders want personalized offerings. It’s true. In fact, research from Accenture Interactive, a research and consulting firm focused on building business success, which polled over 1,500 consumers 18-60 from the United States and United Kingdom, over half (58%) of people are more likely to purchase with a business that recommends options for them based on past activity.

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Topics: digital marketing, credit union marketing, bank marketing

The 8 Second Catch - Improving Marketing Communications

Posted by Rebecca Hellmann on Jun 14, 2018 6:22:00 AM

Money is boring. But your marketing doesn't have to be.

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Topics: atm marketing, digital marketing, financial brand forum, credit union marketing, bank marketing

Top 7 takeaways - The Financial Brand Forum 2018

Posted by Rebecca Hellmann on May 29, 2018 6:49:00 AM

If you are a bank or credit union marketer and haven’t attended The Financial Brand Forum I have to say, you’re missing out. I have had the pleasure of seeing this event grow from it’s very beginning - as a small conference hidden away in the bowels of Caesars Palace to one of the largest shows in the financial space. And the success is well deserved. The Financial Brand Forum, from its inception, has striven to provide quality, relevant content with unique insights and information to inform and update the financial industry on marketing strategies, best practices, and the latest technologies.

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Topics: atm marketing, digital marketing, atm branding, financial brand forum

Infographic: Consumers & ATMs...An Enduring Romance

Posted by Rebecca Hellmann on May 1, 2018 6:13:00 AM

ATMs may not be considered exciting but they have certainly become part of the standard fabric of our lives. Whether traveling, budgeting, or simply heading out with friends - most consumers continue to rely on convenient access to cash through a nearby machine.

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Topics: ATM users, atm marketing, digital marketing