FCTI - Blog

Account Holders Say "Yes" to Branches! But Love Digital.

Posted by Rebecca Hellmann on Mar 20, 2019 6:51:58 AM

Roughly 50% of account holders visited a branch for information, advice, questions, or to open an account in the past two years, according to a study from Celent (Shevlin). An average of 40% of consumers consider convenient locations a factor in their choice of financial institution.

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Topics: credit union marketing, bank marketing, digital banking, banking preferences

Why Do Americans Have a Bad Relationship with Money?

Posted by Rebecca Hellmann on Mar 13, 2019 6:45:00 AM

Well over half of Americans (66%) check their bank account at least once per week. A similar majority (73%) also reported they carry two or fewer credit cards. (Lexington Law) Another 53% consider paying off debt a high priority. Surely, such signs are indicative of financial responsibility?

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Topics: credit union marketing, bank marketing, financial literacy, banking preferences, financial institution marketing

Marketing Analytics 102: How to Avoid Overload & Improve Strategy [White Paper]

Posted by Rebecca Hellmann on Mar 6, 2019 6:45:00 AM

Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, financial institution marketing

Deliver Better Digital Conversion Experiences For Your Account Holders

Posted by Rebecca Hellmann on Feb 20, 2019 6:45:00 AM

The cumulative experience of your account holder is the only genuinely durable competitive advantage you have. It is not your interest rates. Nor is it your locations or convenience. Everything rides on the consistent delivery of positive client experiences, or CX.

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Topics: credit union marketing, bank marketing, digital banking, banking preferences, customer experience, member experience

Why Should Your Financial Institution Invest in Video?

Posted by Rebecca Hellmann on Feb 13, 2019 6:35:00 AM

How much video have you watched recently? What about your friends, children, coworkers? If you have been anywhere near social media, news sites, or…you know, the internet, you have likely seen and or watched at least a few seconds of footage. Because video is everywhere.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, digital banking, banking preferences

Yearning for Financial Freedom: Understanding the Millennial Demographic [Infographic]

Posted by Rebecca Hellmann on Feb 6, 2019 6:45:00 AM

Millennials have quickly overtaken Baby Boomers and Generation X as the dominant generational demographic in the world.

Goods and services have swiftly begun to leverage the growing buying power of this age group.  But how are these consumers managing their finances?

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Topics: credit union marketing, bank marketing, digital banking, banking preferences

Your Account Holders Crave More, Better Communication

Posted by Rebecca Hellmann on Jan 30, 2019 6:37:00 AM

Today’s consumers admit to knowing very little about managing finances. But they want to learn. Even better, they want to learn from you. J.D. Power reports 78% of US retail banking customers would prefer to receive financial advice or guidance from their bank or credit union.

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Topics: credit union marketing, bank marketing, financial literacy, banking preferences

Ditch Your Stale CTA – 4 Steps to Crafting for Response

Posted by Rebecca Hellmann on Jan 23, 2019 6:53:00 AM

The best example of a failed call-to-action (CTA) I have ever seen wasn’t a CTA. It was a scene in the famous 1967 Mel Brooks film, The Producers. Max and Leo (played by Zero Mostel and Gene Wilder) are on the edge of their seats – waiting for the mass walk-out every bad play sees at intermission. Instead, they are met with joy and laughter.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing, digital banking

Your Account Holders Expect a Seamless Experience

Posted by Rebecca Hellmann on Jan 16, 2019 6:55:00 AM

The majority of financial account holders (86%) expect a seamless experience across channels and devices when conducting banking activities, according to a recently released US consumer survey from Computer Services, Inc. (CSI).

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Topics: mobile banking, credit union marketing, bank marketing, digital banking, banking preferences

10 Ways Your Institution’s Content is Killing Your Business

Posted by Rebecca Hellmann on Jan 9, 2019 6:45:00 AM

Banks and Credit Unions are terrible at writing content. A recent report from VisibleThread discovered the average financial institution scores a 48 or lower on the Flesch-Kincaid readability test – a metric rating the ability of an average consumer to understand what is written.

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Topics: credit union marketing, bank marketing, video marketing, content marketing, email marketing