Websites offer a key component for financial institutions to facilitate remote banking for their account holders. However, as we are further immersed in the digital era, an online presence has also become a heavy player in presenting the public image of the bank or credit union. Your web page is either where research on your institution begins or ends…for new accounts as well as cross-sell opportunities.
It’s that time of year where everyone is breaking out the tricks, treats, costumes, and pumpkins. If you haven’t been living under a rock, you have probably noticed the increase in costume lists, complaints, and zombies. And, no, I don’t mean Jared from the meeting this morning.
Drawing invites Bank and Credit Union Marketers throughout the US to explore ATM capabilities beyond convenience and static messaging...and WIN!
You know video is getting big. Especially for consumer facing business. Ninety-five percent (95%) of the up-and-coming Generation Z uses YouTube. Fifty percent (50%) say they can’t live without it. Millennials, those pesky 23 to 37-year-olds watch YouTube regularly – typically to learn something new, like how to install that new kitchen faucet. And eighty percent (80%) of Millennials consult videos about product or brand before making a purchase.
Software allows dynamic advertising, lead collection, and receipt coupons for retail and financial institution customers, as well as the ability to present sponsored promotions to surcharged consumers for banks and credit unions.
Millennials don’t trust advertising. On a scale of five, well over half (65%) rate advertising as two or lower for truth, according to a 2014 study from The McCarthy Group. Your sales people get a similar ranking and your website? Only slightly better – with an average ranking just under three (2.7).
Online resource offers unique, customizable graphics to help financial institutions promote surcharge-free access and convenience.
A majority (78%) of US workers live paycheck to paycheck, according to a 2017 CareerBuilder Survey. One in four workers do not contribute to savings most months. Higher salaries do not end money issues, either. Of workers making $100,000+, nine percent (9%) are living paycheck to paycheck. The percentage only rises as income decreases – with twenty-eight percent (28%) of those making $50,000-99,999 and fifty-one percent (51%) of those making under $50,000 also counting on the next payday.
Millennials aren’t the only “digitally-savvy” generation anymore. In fact, smartphone penetration in the United States is expected to reach 230 million people in 2018. To put that in perspective, the US Census Bureau reports 325.7 million in population as of 2017.
My local grocery store has installed a second set of self-service stations. And, while there are some minor complaints from older regulars, the majority of shoppers with lower item counts are gravitating toward them. It’s not just grocery stores, either. From large retailers to fast food chains, the march toward self-service has been happening for over half a century.
Don’t believe me? When was the last time you paid someone to pump your fuel?