Online resource offers unique, customizable graphics to help financial institutions promote surcharge-free access and convenience.
A majority (78%) of US workers live paycheck to paycheck, according to a 2017 CareerBuilder Survey. One in four workers do not contribute to savings most months. Higher salaries do not end money issues, either. Of workers making $100,000+, nine percent (9%) are living paycheck to paycheck. The percentage only rises as income decreases – with twenty-eight percent (28%) of those making $50,000-99,999 and fifty-one percent (51%) of those making under $50,000 also counting on the next payday.
Millennials aren’t the only “digitally-savvy” generation anymore. In fact, smartphone penetration in the United States is expected to reach 230 million people in 2018. To put that in perspective, the US Census Bureau reports 325.7 million in population as of 2017.
My local grocery store has installed a second set of self-service stations. And, while there are some minor complaints from older regulars, the majority of shoppers with lower item counts are gravitating toward them. It’s not just grocery stores, either. From large retailers to fast food chains, the march toward self-service has been happening for over half a century.
Don’t believe me? When was the last time you paid someone to pump your fuel?
ATM participation and marketing relationship with FCTI delivers surcharge-free account access for Fifth Third Bank customers at nearly 8,000 7-Eleven stores.
Criminals want your information. Why? Because your identity equals money. Cyber baddies go out of their way to create duplicate websites and legitimate looking emails/offers in order to trick you into providing them with the information they need.
Is your financial institution designing technology and messaging for the future?
Technology is not a drug. But it might as well be. Recent studies show technology is not only changing how we perform tasks, it is affecting our thoughts, desires, and behaviors - especially those of so-called "digital natives".
Consumers’ lives are moving to digital – whether they want it to or not. Beyond the ever more prevalent texting, tweeting, Facebooking, Googling, and Snapchatting (notice the move from brand/network to verb?), political activism, clubs, community events, and even activities with family and friends have made the move to online. Paper invitations, postcards, and reminders are slowly headed toward retirement – landing squarely alongside pay phones, landlines, and the paper check.
OR Why the Cross-Sell Matters
Your account holders want personalized offerings. It’s true. In fact, research from Accenture Interactive, a research and consulting firm focused on building business success, which polled over 1,500 consumers 18-60 from the United States and United Kingdom, over half (58%) of people are more likely to purchase with a business that recommends options for them based on past activity.
It’s the same story…ATM meets operating system (OS). ATM and OS hit it off. Things are going great and then - Microsoft schedules the death of the OS. Lost and confused, ATM has to start the relationship all over again with a new, fancier OS simply waiting for the death knell to ring yet again.