FCTI - Blog

FCTI Launches Online "Resource Center" for Bank & Credit Union MBA Program Partners

Posted by Rebecca Hellmann on Aug 28, 2018 6:27:00 AM

Online resource offers unique, customizable graphics to help financial institutions promote surcharge-free access and convenience.

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Topics: digital marketing, credit union marketing, bank marketing, bank ATMs, credit union ATMs, self-service

5 Reasons to Promote Your Financial Literacy Programs...at the ATM

Posted by Rebecca Hellmann on Aug 22, 2018 6:20:00 AM

A majority (78%) of US workers live paycheck to paycheck, according to a 2017 CareerBuilder Survey. One in four workers do not contribute to savings most months. Higher salaries do not end money issues, either. Of workers making $100,000+, nine percent (9%) are living paycheck to paycheck. The percentage only rises as income decreases – with twenty-eight percent (28%) of those making $50,000-99,999 and fifty-one percent (51%) of those making under $50,000 also counting on the next payday.

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Topics: atm marketing, digital marketing, credit union marketing, bank marketing, bank ATMs, credit union ATMs, financial literacy

5 Reasons to Seriously Re-Think How Your Institution Handles Digital Banking

Posted by Rebecca Hellmann on Aug 15, 2018 6:32:00 AM

Millennials aren’t the only “digitally-savvy” generation anymore. In fact, smartphone penetration in the United States is expected to reach 230 million people in 2018. To put that in perspective, the US Census Bureau reports 325.7 million in population as of 2017.

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Topics: mobile banking, digital marketing, credit union marketing, bank marketing, self-service

Personal + Self-Service: Account Holders Seek Greater Digitization

Posted by Rebecca Hellmann on Jul 31, 2018 6:20:00 AM

My local grocery store has installed a second set of self-service stations. And, while there are some minor complaints from older regulars, the majority of shoppers with lower item counts are gravitating toward them. It’s not just grocery stores, either. From large retailers to fast food chains, the march toward self-service has been happening for over half a century.

Don’t believe me? When was the last time you paid someone to pump your fuel?

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Topics: ATM users, atm marketing, atm branding, credit union marketing, bank marketing, self-service

Fifth Third Bank Customers Have Free and Unlimited ATM Access at 7-Eleven Locations Throughout the U.S.

Posted by Rebecca Hellmann on Jul 24, 2018 6:21:00 AM

ATM participation and marketing relationship with FCTI delivers surcharge-free account access for Fifth Third Bank customers at nearly 8,000 7-Eleven stores.

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Topics: ATM users, atm marketing, atm branding, bank marketing, bank ATMs, press release

Security First: Scammers Get Innovative for Your Personal Loan Data

Posted by Rebecca Hellmann on Jul 18, 2018 6:35:00 AM

Criminals want your information. Why? Because your identity equals money. Cyber baddies go out of their way to create duplicate websites and legitimate looking emails/offers in order to trick you into providing them with the information they need.

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Topics: atm security, credit union marketing, bank marketing, bank ATMs, credit union ATMs, cyber security

FREE White Paper - Catering to the Ever-Growing Dependence on Technology

Posted by Rebecca Hellmann on Jul 10, 2018 6:57:00 AM

Is your financial institution designing technology and messaging for the future?

Technology is not a drug. But it might as well be. Recent studies show technology is not only changing how we perform tasks, it is affecting our thoughts, desires, and behaviors - especially those of so-called "digital natives".

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Topics: digital marketing, credit union marketing, bank marketing

Is the Newly Connected Lifestyle of the Consumer Impacting Banking?

Posted by Rebecca Hellmann on Jul 3, 2018 6:04:00 AM

Consumers’ lives are moving to digital – whether they want it to or not. Beyond the ever more prevalent texting, tweeting, Facebooking, Googling, and Snapchatting (notice the move from brand/network to verb?), political activism, clubs, community events, and even activities with family and friends have made the move to online. Paper invitations, postcards, and reminders are slowly headed toward retirement – landing squarely alongside pay phones, landlines, and the paper check.

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Topics: digital marketing, credit union marketing, bank marketing

Are You Marketing to Maximizing Your Primary Account Holders?

Posted by Rebecca Hellmann on Jun 27, 2018 7:57:33 AM

OR Why the Cross-Sell Matters

Your account holders want personalized offerings. It’s true. In fact, research from Accenture Interactive, a research and consulting firm focused on building business success, which polled over 1,500 consumers 18-60 from the United States and United Kingdom, over half (58%) of people are more likely to purchase with a business that recommends options for them based on past activity.

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Topics: digital marketing, credit union marketing, bank marketing

Again!? Why Your ATMs need to Upgrade to Windows 10

Posted by Rebecca Hellmann on Jun 19, 2018 6:40:00 AM

It’s the same story…ATM meets operating system (OS). ATM and OS hit it off. Things are going great and then - Microsoft schedules the death of the OS. Lost and confused, ATM has to start the relationship all over again with a new, fancier OS simply waiting for the death knell to ring yet again.

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Topics: atm security, credit union marketing, bank marketing, bank ATMs, credit union ATMs