While it is unlikely the ATM is the next Pay Phone, technology still has an important role to play in the future of automated teller machines. After all, this is the world of “me”.
ATM participation and marketing relationship delivers surcharge-free account access for ConnectOne Bank clients to nearly 8,000 7-Eleven®locations throughout the U.S.
A majority (78%) of US workers live paycheck to paycheck, according to a 2017 CareerBuilder Survey. One in four workers do not contribute to savings most months. Higher salaries do not end money issues, either. Of workers making $100,000+, nine percent (9%) are living paycheck to paycheck. The percentage only rises as income decreases – with twenty-eight percent (28%) of those making $50,000-99,999 and fifty-one percent (51%) of those making under $50,000 also counting on the next payday.
My local grocery store has installed a second set of self-service stations. And, while there are some minor complaints from older regulars, the majority of shoppers with lower item counts are gravitating toward them. It’s not just grocery stores, either. From large retailers to fast food chains, the march toward self-service has been happening for over half a century.
Don’t believe me? When was the last time you paid someone to pump your fuel?
ATM participation and marketing relationship with FCTI delivers surcharge-free account access for Fifth Third Bank customers at nearly 8,000 7-Eleven stores.
“The human brain is lazy. Yes, even yours,” said Nancy Harhut, Chief Creative Officer for HBT Marketing, kicking off her session on Neuromarketing at The Financial Brand Forum 2018. “We all like to think we are logical people but, in reality, our brains are always applying shortcuts to our decision making.”
If you are a bank or credit union marketer and haven’t attended The Financial Brand Forum I have to say, you’re missing out. I have had the pleasure of seeing this event grow from it’s very beginning - as a small conference hidden away in the bowels of Caesars Palace to one of the largest shows in the financial space. And the success is well deserved. The Financial Brand Forum, from its inception, has striven to provide quality, relevant content with unique insights and information to inform and update the financial industry on marketing strategies, best practices, and the latest technologies.
Advanced, turnkey ATMs are now online and operational – offering easy account and cash access for consumers at over 7,900 locations throughout the US.
Continuing growth in use of smartphones, debit cards, and credit has made “cashless” into a buzz word in western culture. Enthusiasm for this currency-free future is spurred further by hype surrounding digital coins, Sweden’s attempts at eliminating the kronor, and a recent uptick in restaurants in the United States switching to a cash free model. Following this lead, some banks and credit unions are also eyeing a gradual elimination of cash use.