FCTI - Blog

8 Tips for Better Video Marketing

Posted by Rebecca Hellmann on Oct 11, 2018 6:03:00 AM

You know video is getting big. Especially for consumer facing business. Ninety-five percent (95%) of the up-and-coming Generation Z uses YouTube. Fifty percent (50%) say they can’t live without it. Millennials, those pesky 23 to 37-year-olds watch YouTube regularly – typically to learn something new, like how to install that new kitchen faucet. And eighty percent (80%) of Millennials consult videos about product or brand before making a purchase.

Read More

Topics: bank marketing, credit union marketing, digital marketing, video marketing

FCTI Launches Innovative Targeted Promotion and Direct Engagement Technology at US ATMs

Posted by Rebecca Hellmann on Oct 2, 2018 6:03:00 AM

Software allows dynamic advertising, lead collection, and receipt coupons for retail and financial institution customers, as well as the ability to present sponsored promotions to surcharged consumers for banks and credit unions.

Read More

Topics: retail ATMs, bank ATMs, bank marketing, credit union marketing, atm marketing, digital marketing

The Force is in Delight - Your Current Account Holders Hold Your future in Their Hands

Posted by Rebecca Hellmann on Sep 26, 2018 6:07:00 AM

Millennials don’t trust advertising. On a scale of five, well over half (65%) rate advertising as two or lower for truth, according to a 2014 study from The McCarthy Group. Your sales people get a similar ranking and your website? Only slightly better – with an average ranking just under three (2.7).

Read More

Topics: self-service, credit union ATMs, bank ATMs, bank marketing, credit union marketing, digital marketing

Will Your ATMs Stay Relevant? (Part 2)

Posted by Rebecca Hellmann on Sep 19, 2018 6:05:00 AM

While it is unlikely the ATM is the next Pay Phone, technology still has an important role to play in the future of automated teller machines. After all, this is the world of “me”.

Read More

Topics: self-service, atm marketing, retail ATMs

Press Release - ConnectOne Bank Partners with FCTI to Provide Clients with Nationwide Access to Convenient Surcharge-Free ATMs

Posted by Rebecca Hellmann on Sep 11, 2018 6:06:00 AM

ATM participation and marketing relationship delivers surcharge-free account access for ConnectOne Bank clients to nearly 8,000 7-Eleven®locations throughout the U.S.

Read More

Topics: self-service, press release, bank ATMs, atm branding, digital marketing, atm marketing

Will Your ATMs Stay Relevant? (Part 1)

Posted by Rebecca Hellmann on Sep 6, 2018 6:05:00 AM

There are currently over 400,000 ATMs in the United States (roughly 173 machines per 100,000 adults). Spanning banks, credit unions, and retail locations, it is unlikely for most in the US to have difficulty at least finding a nearby machine. While nowhere near the penetration reached by the public pay phone (2.6 million in the mid-90’s), the seemingly fickle loyalty of the average consumer begs the question – will your ATMs stay relevant?

Read More

Topics: cash use, ATM users, grow foot traffic

FCTI Launches Online "Resource Center" for Bank & Credit Union MBA Program Partners

Posted by Rebecca Hellmann on Aug 28, 2018 6:27:00 AM

Online resource offers unique, customizable graphics to help financial institutions promote surcharge-free access and convenience.

Read More

Topics: self-service, credit union ATMs, bank ATMs, bank marketing, credit union marketing, digital marketing

5 Reasons to Promote Your Financial Literacy Programs...at the ATM

Posted by Rebecca Hellmann on Aug 22, 2018 6:20:00 AM

A majority (78%) of US workers live paycheck to paycheck, according to a 2017 CareerBuilder Survey. One in four workers do not contribute to savings most months. Higher salaries do not end money issues, either. Of workers making $100,000+, nine percent (9%) are living paycheck to paycheck. The percentage only rises as income decreases – with twenty-eight percent (28%) of those making $50,000-99,999 and fifty-one percent (51%) of those making under $50,000 also counting on the next payday.

Read More

Topics: credit union ATMs, bank ATMs, bank marketing, credit union marketing, digital marketing, atm marketing, financial literacy

5 Reasons to Seriously Re-Think How Your Institution Handles Digital Banking

Posted by Rebecca Hellmann on Aug 15, 2018 6:32:00 AM

Millennials aren’t the only “digitally-savvy” generation anymore. In fact, smartphone penetration in the United States is expected to reach 230 million people in 2018. To put that in perspective, the US Census Bureau reports 325.7 million in population as of 2017.

Read More

Topics: self-service, bank marketing, credit union marketing, digital marketing, mobile banking

Real Cash Use by Age Group [InfoGraphic]

Posted by Rebecca Hellmann on Aug 7, 2018 6:10:00 AM

Despite a growing perception surrounding declining reliance and use of cash, recent studies show a much different picture.

Read More

Topics: self-service, credit union ATMs, bank ATMs, cash use, payment options