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FCTI Launches Innovative Targeted Promotion and Direct Engagement Technology at US ATMs

Posted by Rebecca Hellmann on Oct 2, 2018 6:03:00 AM

Software allows dynamic advertising, lead collection, and receipt coupons for retail and financial institution customers, as well as the ability to present sponsored promotions to surcharged consumers for banks and credit unions.

Los Angeles, CA - October 2, 2018 – FCTI, Inc., a nationwide automated teller machine (ATM) network, today announced the introduction of its Targeted Promotions on Surcharged Transaction (TPST) and Direct Engagement Delivery (DED) services to their Marketing & Branding Application (MBA™) ATM program.

Designed to generate brand awareness and drive revenues through personal interactions, the TPST and DED programs offer unique capabilities including:

  • Promote financial products and services to non-account holders.
  • Transaction lead collection to help you follow up on your messages and promotions.
  • BIN and location segmentation to target promotions to a chosen audience of surcharged users.
  • Innovative coupon/promotion selection allows cardholders to choose their preferred offer to increase cross-sell of products.

The TPST and DED services are also built campaign ready. Each program includes timeline selection, targeting, and remote push to selected machines.

“Our development team is working hard to create solutions that increase engagement and recognition for our partners as well as drive sales and bring ATM users more in-tune with their financial institutions,” said Robel Gugsa, CEO for FCTI, Inc. “By providing one-to-one interplays and distribution to core audiences, the Targeted Promotions on Surcharged Transactions and Direct Engagement Delivery software can bring our partners closer to their cardholders and reach a wider audience of non-cardholders.”

To find out more about the MBA program, the TPST and DED services, and dynamic ATM marketing opportunities at ATM locations throughout the US, contact FCTI at (800) 454-2317 or sales@fcti.net

Topics: retail ATMs, bank ATMs, bank marketing, credit union marketing, atm marketing, digital marketing

Written by Rebecca Hellmann

Rebecca Hellmann has been researching and writing in the payments technology industry for over six years. Prior to the payments industry, Rebecca developed marketing, branding, and content for businesses such as Bil-Jac, Benjamin Franklin Plumbing, and Homestead Furniture. She currently works as Director of Marketing for FCTI, Inc.
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