FCTI - Blog

Rebecca Hellmann

Rebecca Hellmann has been researching and writing in the payments technology industry for over six years. Prior to the payments industry, Rebecca developed marketing, branding, and content for businesses such as Bil-Jac, Benjamin Franklin Plumbing, and Homestead Furniture. She currently works as Director of Marketing for FCTI, Inc.
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Recent Posts

Will Your ATMs Stay Relevant? (Part 2)

Posted by Rebecca Hellmann on Sep 19, 2018 6:05:00 AM

While it is unlikely the ATM is the next Pay Phone, technology still has an important role to play in the future of automated teller machines. After all, this is the world of “me”.

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Topics: atm marketing, self-service, retail ATMs

Press Release - ConnectOne Bank Partners with FCTI to Provide Clients with Nationwide Access to Convenient Surcharge-Free ATMs

Posted by Rebecca Hellmann on Sep 11, 2018 6:06:00 AM

ATM participation and marketing relationship delivers surcharge-free account access for ConnectOne Bank clients to nearly 8,000 7-Eleven®locations throughout the U.S.

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Topics: atm marketing, digital marketing, atm branding, bank ATMs, press release, self-service

Will Your ATMs Stay Relevant? (Part 1)

Posted by Rebecca Hellmann on Sep 6, 2018 6:05:00 AM

There are currently over 400,000 ATMs in the United States (roughly 173 machines per 100,000 adults). Spanning banks, credit unions, and retail locations, it is unlikely for most in the US to have difficulty at least finding a nearby machine. While nowhere near the penetration reached by the public pay phone (2.6 million in the mid-90’s), the seemingly fickle loyalty of the average consumer begs the question – will your ATMs stay relevant?

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Topics: ATM users, grow foot traffic, cash use

FCTI Launches Online "Resource Center" for Bank & Credit Union MBA Program Partners

Posted by Rebecca Hellmann on Aug 28, 2018 6:27:00 AM

Online resource offers unique, customizable graphics to help financial institutions promote surcharge-free access and convenience.

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Topics: digital marketing, credit union marketing, bank marketing, bank ATMs, credit union ATMs, self-service

5 Reasons to Promote Your Financial Literacy Programs...at the ATM

Posted by Rebecca Hellmann on Aug 22, 2018 6:20:00 AM

A majority (78%) of US workers live paycheck to paycheck, according to a 2017 CareerBuilder Survey. One in four workers do not contribute to savings most months. Higher salaries do not end money issues, either. Of workers making $100,000+, nine percent (9%) are living paycheck to paycheck. The percentage only rises as income decreases – with twenty-eight percent (28%) of those making $50,000-99,999 and fifty-one percent (51%) of those making under $50,000 also counting on the next payday.

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Topics: atm marketing, digital marketing, credit union marketing, bank marketing, bank ATMs, credit union ATMs, financial literacy

5 Reasons to Seriously Re-Think How Your Institution Handles Digital Banking

Posted by Rebecca Hellmann on Aug 15, 2018 6:32:00 AM

Millennials aren’t the only “digitally-savvy” generation anymore. In fact, smartphone penetration in the United States is expected to reach 230 million people in 2018. To put that in perspective, the US Census Bureau reports 325.7 million in population as of 2017.

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Topics: mobile banking, digital marketing, credit union marketing, bank marketing, self-service

Real Cash Use by Age Group [InfoGraphic]

Posted by Rebecca Hellmann on Aug 7, 2018 6:10:00 AM

Despite a growing perception surrounding declining reliance and use of cash, recent studies show a much different picture.

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Topics: bank ATMs, credit union ATMs, self-service, cash use, payment options

Personal + Self-Service: Account Holders Seek Greater Digitization

Posted by Rebecca Hellmann on Jul 31, 2018 6:20:00 AM

My local grocery store has installed a second set of self-service stations. And, while there are some minor complaints from older regulars, the majority of shoppers with lower item counts are gravitating toward them. It’s not just grocery stores, either. From large retailers to fast food chains, the march toward self-service has been happening for over half a century.

Don’t believe me? When was the last time you paid someone to pump your fuel?

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Topics: ATM users, atm marketing, atm branding, credit union marketing, bank marketing, self-service

Fifth Third Bank Customers Have Free and Unlimited ATM Access at 7-Eleven Locations Throughout the U.S.

Posted by Rebecca Hellmann on Jul 24, 2018 6:21:00 AM

ATM participation and marketing relationship with FCTI delivers surcharge-free account access for Fifth Third Bank customers at nearly 8,000 7-Eleven stores.

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Topics: ATM users, atm marketing, atm branding, bank marketing, bank ATMs, press release

Security First: Scammers Get Innovative for Your Personal Loan Data

Posted by Rebecca Hellmann on Jul 18, 2018 6:35:00 AM

Criminals want your information. Why? Because your identity equals money. Cyber baddies go out of their way to create duplicate websites and legitimate looking emails/offers in order to trick you into providing them with the information they need.

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Topics: atm security, credit union marketing, bank marketing, bank ATMs, credit union ATMs, cyber security