FCTI - Blog

Rebecca Hellmann

Rebecca Hellmann has been researching and writing in the payments technology industry for over six years. Prior to the payments industry, Rebecca developed marketing, branding, and content for businesses such as Bil-Jac, Benjamin Franklin Plumbing, and Homestead Furniture. She currently works as Director of Marketing for FCTI, Inc.
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Recent Posts

Michigan Legacy Inks ATM Ad Deal

Posted by Rebecca Hellmann on Nov 13, 2018 10:58:30 AM

Story by Tina Orem. Originally posted on Credit Union Times.

A new multiyear partnership between Michigan Legacy Credit Union and ATM technology company FCTI is putting customized ads for the credit union’s products and services on ATM screens at 7-Elevens throughout the United States, according to an announcement from the partners.

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Topics: credit union ATMs, credit union marketing, omni-channel marketing, atm marketing, digital marketing

5 Simple Steps to Increase Website Conversion

Posted by Rebecca Hellmann on Nov 13, 2018 6:03:00 AM

Websites offer a key component for financial institutions to facilitate remote banking for their account holders. However, as we are further immersed in the digital era, an online presence has also become a heavy player in presenting the public image of the bank or credit union. Your web page is either where research on your institution begins or ends…for new accounts as well as cross-sell opportunities.

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Topics: website conversions, bank marketing, digital marketing, credit union marketing, INBOUND2018

PRESS RELEASE - Michigan Legacy Credit Union Partners with FCTI to Deliver Dynamic Messaging to Cardholders at 7-Eleven® Locations Throughout the US

Posted by Rebecca Hellmann on Nov 6, 2018 6:03:00 AM

MBA® Screen Upgrade program delivers custom messages to Michigan Legacy Credit Union cardholders at over 8,000 7-Eleven stores nationwide.

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Topics: press release, self-service, credit union ATMs, credit union marketing, atm branding, atm marketing, digital marketing

PRESS RELEASE - Axiom Bank Cardholders Now Have Free and Unlimited ATM Access at 7-Eleven® Locations Throughout the U.S.

Posted by Rebecca Hellmann on Oct 30, 2018 6:02:00 AM

ATM participation and marketing relationship with FCTI, Inc. delivers surcharge-free account access for Axiom Bank cardholders at more than 8,000 7-Eleven stores.

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Topics: press release, bank ATMs, atm branding, digital marketing, atm marketing, surcharge-free transactions

6 Spooktacular Ways for Banks & Credit Unions to Get Their Halloween On

Posted by Rebecca Hellmann on Oct 24, 2018 6:04:00 AM

It’s that time of year where everyone is breaking out the tricks, treats, costumes, and pumpkins. If you haven’t been living under a rock, you have probably noticed the increase in costume lists, complaints, and zombies. And, no, I don’t mean Jared from the meeting this morning.

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Topics: bank marketing, credit union marketing, omni-channel marketing, digital marketing, atm marketing

PRESS RELEASE - FCTI Announces Goldilocks Financial™ "Just Right" ATM Solution Contest 2018

Posted by Rebecca Hellmann on Oct 16, 2018 6:02:00 AM

Drawing invites Bank and Credit Union Marketers throughout the US to explore ATM capabilities beyond convenience and static messaging...and WIN!

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Topics: retail ATMs, press release, bank marketing, atm branding, atm marketing, credit union marketing, credit union ATMs, bank ATMs, mobile banking

8 Tips for Better Video Marketing

Posted by Rebecca Hellmann on Oct 11, 2018 6:03:00 AM

You know video is getting big. Especially for consumer facing business. Ninety-five percent (95%) of the up-and-coming Generation Z uses YouTube. Fifty percent (50%) say they can’t live without it. Millennials, those pesky 23 to 37-year-olds watch YouTube regularly – typically to learn something new, like how to install that new kitchen faucet. And eighty percent (80%) of Millennials consult videos about product or brand before making a purchase.

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Topics: bank marketing, credit union marketing, digital marketing, video marketing

FCTI Launches Innovative Targeted Promotion and Direct Engagement Technology at US ATMs

Posted by Rebecca Hellmann on Oct 2, 2018 6:03:00 AM

Software allows dynamic advertising, lead collection, and receipt coupons for retail and financial institution customers, as well as the ability to present sponsored promotions to surcharged consumers for banks and credit unions.

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Topics: retail ATMs, bank ATMs, bank marketing, credit union marketing, atm marketing, digital marketing

The Force is in Delight - Your Current Account Holders Hold Your future in Their Hands

Posted by Rebecca Hellmann on Sep 26, 2018 6:07:00 AM

Millennials don’t trust advertising. On a scale of five, well over half (65%) rate advertising as two or lower for truth, according to a 2014 study from The McCarthy Group. Your sales people get a similar ranking and your website? Only slightly better – with an average ranking just under three (2.7).

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Topics: self-service, credit union ATMs, bank ATMs, bank marketing, credit union marketing, digital marketing

Will Your ATMs Stay Relevant? (Part 2)

Posted by Rebecca Hellmann on Sep 19, 2018 6:05:00 AM

While it is unlikely the ATM is the next Pay Phone, technology still has an important role to play in the future of automated teller machines. After all, this is the world of “me”.

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Topics: self-service, atm marketing, retail ATMs