FCTI - Blog

Free Download: The Importance of On-Target Messaging

Posted by Rebecca Hellmann on Apr 18, 2018 6:09:00 AM

Consumer banking trends indicate a growing preference for self-service and digital channels, and a continued decrease in personal account holder interactions. In fact, recent studies have show the use of self-service and digital banking channels rising from twenty-seven percent (27%) in 2012 to forty-six percent (46%) in 2017, according to PwC's 2017 Digital Banking Consumer Survey.

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Topics: atm marketing, digital marketing, omni-channel marketing

Omni-Channel Brand Building...and the ATM?

Posted by Rebecca Hellmann on Apr 10, 2018 10:03:00 AM

By now “omni-channel” is not a new word in your marketing playbook. In fact, you’ve probably seen it, read about it, talked about it at marketing conferences and probably discussed it in planning meetings. But what about omni-channel at the ATM? How does that fit in?

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Topics: digital marketing, omni-channel marketing, atm branding, return on investment

Real Returns at the ATM: Keeping Track of Impact with Cardholders

Posted by Rebecca Hellmann on Apr 3, 2018 10:13:00 AM

Every good marketer knows that return on investment (ROI) is what truly determines success. How each campaign and strategy affects the institution’s bottom line influences where future money is spent – cutting out advertising that fails to perform and setting a standard for performance to meet or exceed for campaigns that make the cut.

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Topics: omni-channel marketing, atm branding, return on investment

Benefits of Implementing Surcharge-Free Transactions at Retail ATMs

Posted by Rebecca Hellmann on Mar 28, 2018 9:47:00 AM

It’s no secret that banks and credit unions are changing the ways they provide services to their account holders – pushing for less expensive service channels such as web portals, mobile applications, and ATMs. As a result, the number of available bank branches has dropped over forty percent (40%) since 1980, according to a recent study Teller Line Study from FMSI. Now, most U.S. consumers still choose to get their cash from an ATM – often loading up on cash five or more times per month. Financial Industry experts, citing the change to bank retail delivery, predict a focus on increasing ATM availability – resulting in a significant push for banks and credit unions to find ways to offer surcharge-free transactions.

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Topics: ATM users, surcharge transactions, grow foot traffic, surcharge-free transactions

PRESS RELEASE - FCTI Implements Diebold Nixdorf's Vynamic ProFlex4 Software at ATMs Nationwide

Posted by Rebecca Hellmann on Mar 20, 2018 4:25:00 AM

Advanced ATM software platform to facilitate a wide range of upgrades to functionality and performance at FCTI machines.

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Topics: atm security, retail atm security, omni-channel marketing

ATM Security: Understanding EMV Liabilities

Posted by Rebecca Hellmann on Mar 13, 2018 11:50:00 AM

The transition to EMV chip technology has been an ongoing process for financial institutions, ATM operators, and site owners over the past few years – in a race to meet EMV preparedness prior to final liability shift deadlines. As of October 2017, the final implementation date has passed. However, a good portion of U.S. ATMs remain swipe only. But what are the real risks for ATMs without EMV?

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Topics: atm security, emv liability, emv at the atm, retail atm security

PRESS RELEASE - FCTI, Inc. Announces Launch of New Website

Posted by Rebecca Hellmann on Mar 6, 2018 4:15:00 AM

The new and redesigned web interface offers visitors insight into the company’s unique capabilities designed to grow distribution and revenues through turnkey ATMs.

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Topics: atm security, atm marketing, digital marketing, omni-channel marketing, atm branding

Generating Real Returns at the ATM

Posted by Rebecca Hellmann on Feb 28, 2018 10:00:00 AM

Every good marketer knows that return on investment (ROI) is what truly determines success. How each campaign and strategy affects the institution’s bottom line influences where future money is spent – cutting out advertising that fails to perform and setting a standard for performance to meet or exceed for campaigns that make the cut.

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Topics: atm marketing, digital marketing, omni-channel marketing, atm branding

3 Reasons to Bring Your Digital Strategy to the ATM

Posted by Rebecca Hellmann on Feb 20, 2018 11:51:00 AM

Big Data is a big deal for businesses looking to appeal to the masses - especially when creating a complete Omni-channel strategy. And, when it comes to information, financial institutions have a wealth of it in the form of personal, payments, and purchase statistics.

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5 Reasons Why Mobile Banking Users Love the ATM

Posted by Rebecca Hellmann on Feb 14, 2018 11:55:00 AM

In the era of the smartphone, mobile banking has seen a considerable increase in use. Account holders who once depended on bank branches have started using their mobile phones and laptops for a variety of transactions. And it seems as if new payment systems are entering the market each week.

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Topics: mobile banking, ATM users