Criminals want your information. Why? Because your identity equals money. Cyber baddies go out of their way to create duplicate websites and legitimate looking emails/offers in order to trick you into providing them with the information they need.
Is your financial institution designing technology and messaging for the future?
Technology is not a drug. But it might as well be. Recent studies show technology is not only changing how we perform tasks, it is affecting our thoughts, desires, and behaviors - especially those of so-called "digital natives".
Consumers’ lives are moving to digital – whether they want it to or not. Beyond the ever more prevalent texting, tweeting, Facebooking, Googling, and Snapchatting (notice the move from brand/network to verb?), political activism, clubs, community events, and even activities with family and friends have made the move to online. Paper invitations, postcards, and reminders are slowly headed toward retirement – landing squarely alongside pay phones, landlines, and the paper check.
OR Why the Cross-Sell Matters
Your account holders want personalized offerings. It’s true. In fact, research from Accenture Interactive, a research and consulting firm focused on building business success, which polled over 1,500 consumers 18-60 from the United States and United Kingdom, over half (58%) of people are more likely to purchase with a business that recommends options for them based on past activity.
It’s the same story…ATM meets operating system (OS). ATM and OS hit it off. Things are going great and then - Microsoft schedules the death of the OS. Lost and confused, ATM has to start the relationship all over again with a new, fancier OS simply waiting for the death knell to ring yet again.
“The human brain is lazy. Yes, even yours,” said Nancy Harhut, Chief Creative Officer for HBT Marketing, kicking off her session on Neuromarketing at The Financial Brand Forum 2018. “We all like to think we are logical people but, in reality, our brains are always applying shortcuts to our decision making.”
If you are a bank or credit union marketer and haven’t attended The Financial Brand Forum I have to say, you’re missing out. I have had the pleasure of seeing this event grow from it’s very beginning - as a small conference hidden away in the bowels of Caesars Palace to one of the largest shows in the financial space. And the success is well deserved. The Financial Brand Forum, from its inception, has striven to provide quality, relevant content with unique insights and information to inform and update the financial industry on marketing strategies, best practices, and the latest technologies.
Since the introduction of the personal computer one truth has remained constant – technology is always changing. In fact, technological developments have begun to significantly outgrow many businesses abilities to effectively incorporate and utilize them efficiently and effectively.
Advanced, turnkey ATMs are now online and operational – offering easy account and cash access for consumers at over 7,900 locations throughout the US.