FCTI - Blog

Retail ATM Innovation: When Push Comes to Shove

Posted by Robel Gugsa on Dec 12, 2018 6:03:00 AM

The ATM is a key touchpoint for financial services and cash access. But it is often one of the most neglected access points.

Banks and credit unions have been satisfied with allowing their machines to provide an added convenience to cardholders – and gain them added dividends on foreign card use. ATM operators and retailers have been happy to provide simple off-site cash access – and earn revenues from surcharge fees and interchange.

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Topics: retail ATMs, credit union ATMs, bank ATMs, ATM users, mobile banking

3 Content Marketing Pitfalls...and How to Avoid Them

Posted by Rebecca Hellmann on Dec 5, 2018 6:03:00 AM

You are 475 times more likely to survive a plane crash than click a banner ad, according to Business Insider. Or 31.25 times more likely to win a prize in the Mega Millions. Or 112.5 times more likely to complete NAVY SEAL training. You get the idea. Advertising isn’t what it used to be.

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Topics: bank marketing, credit union marketing, omni-channel marketing, digital marketing, content marketing

Your Financial Brand needs to Boost Financial Wellness

Posted by Rebecca Hellmann on Nov 28, 2018 6:03:00 AM

Millennials (1977-1995) and Generation Z (1996 to 2015) will represent nearly two-thirds of the world population by 2019. These two generations have hardly lived without computers and smartphones and have heralded the wide-spread use of tablets, smart phones, social media, and texting. They have also brought forth increasing consumer demand for security, personalization, and self-service.

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Topics: financial literacy, self-service, bank marketing, credit union marketing, digital marketing

New Study Shows Significant Growth in Preference for Remote Banking

Posted by Rebecca Hellmann on Nov 20, 2018 6:03:00 AM

Over half of consumers (56%) now prefer mobile and online banking to traditional branch interactions, according to a recent study produced by Fiserv in conjunction with The Harris Poll.  A similar survey of 6,000 banking customers by Gallup earlier this year reported corresponding results – with fifty-three percent (53%) of respondents noting a preference for digital banking over personal service. This consumer feedback is indicative of a general shift away from dependence on branch proximity in favor of digital and remote interactions.

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Topics: bank marketing, mobile banking, credit union marketing, digital marketing

Michigan Legacy Inks ATM Ad Deal

Posted by Rebecca Hellmann on Nov 13, 2018 10:58:30 AM

Story by Tina Orem. Originally posted on Credit Union Times.

A new multiyear partnership between Michigan Legacy Credit Union and ATM technology company FCTI is putting customized ads for the credit union’s products and services on ATM screens at 7-Elevens throughout the United States, according to an announcement from the partners.

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Topics: credit union ATMs, credit union marketing, omni-channel marketing, atm marketing, digital marketing

5 Simple Steps to Increase Website Conversion

Posted by Rebecca Hellmann on Nov 13, 2018 6:03:00 AM

Websites offer a key component for financial institutions to facilitate remote banking for their account holders. However, as we are further immersed in the digital era, an online presence has also become a heavy player in presenting the public image of the bank or credit union. Your web page is either where research on your institution begins or ends…for new accounts as well as cross-sell opportunities.

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Topics: website conversions, bank marketing, digital marketing, credit union marketing, INBOUND2018

PRESS RELEASE - Michigan Legacy Credit Union Partners with FCTI to Deliver Dynamic Messaging to Cardholders at 7-Eleven® Locations Throughout the US

Posted by Rebecca Hellmann on Nov 6, 2018 6:03:00 AM

MBA® Screen Upgrade program delivers custom messages to Michigan Legacy Credit Union cardholders at over 8,000 7-Eleven stores nationwide.

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Topics: press release, self-service, credit union ATMs, credit union marketing, atm branding, atm marketing, digital marketing

PRESS RELEASE - Axiom Bank Cardholders Now Have Free and Unlimited ATM Access at 7-Eleven® Locations Throughout the U.S.

Posted by Rebecca Hellmann on Oct 30, 2018 6:02:00 AM

ATM participation and marketing relationship with FCTI, Inc. delivers surcharge-free account access for Axiom Bank cardholders at more than 8,000 7-Eleven stores.

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Topics: press release, bank ATMs, atm branding, digital marketing, atm marketing, surcharge-free transactions

6 Spooktacular Ways for Banks & Credit Unions to Get Their Halloween On

Posted by Rebecca Hellmann on Oct 24, 2018 6:04:00 AM

It’s that time of year where everyone is breaking out the tricks, treats, costumes, and pumpkins. If you haven’t been living under a rock, you have probably noticed the increase in costume lists, complaints, and zombies. And, no, I don’t mean Jared from the meeting this morning.

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Topics: bank marketing, credit union marketing, omni-channel marketing, digital marketing, atm marketing

PRESS RELEASE - FCTI Announces Goldilocks Financial™ "Just Right" ATM Solution Contest 2018

Posted by Rebecca Hellmann on Oct 16, 2018 6:02:00 AM

Drawing invites Bank and Credit Union Marketers throughout the US to explore ATM capabilities beyond convenience and static messaging...and WIN!

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Topics: retail ATMs, press release, bank marketing, atm branding, atm marketing, credit union marketing, credit union ATMs, bank ATMs, mobile banking