FCTI - Blog

Your Account Holders Crave More, Better Communication

Posted by Rebecca Hellmann on Jan 30, 2019 6:37:00 AM

Today’s consumers admit to knowing very little about managing finances. But they want to learn. Even better, they want to learn from you. J.D. Power reports 78% of US retail banking customers would prefer to receive financial advice or guidance from their bank or credit union.

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Topics: banking preferences, credit union marketing, bank marketing, financial literacy

Ditch Your Stale CTA – 4 Steps to Crafting for Response

Posted by Rebecca Hellmann on Jan 23, 2019 6:53:00 AM

The best example of a failed call-to-action (CTA) I have ever seen wasn’t a CTA. It was a scene in the famous 1967 Mel Brooks film, The Producers. Max and Leo (played by Zero Mostel and Gene Wilder) are on the edge of their seats – waiting for the mass walk-out every bad play sees at intermission. Instead, they are met with joy and laughter.

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Topics: digital banking, email marketing, content marketing, video marketing, bank marketing, credit union marketing

Your Account Holders Expect a Seamless Experience

Posted by Rebecca Hellmann on Jan 16, 2019 6:55:00 AM

The majority of financial account holders (86%) expect a seamless experience across channels and devices when conducting banking activities, according to a recently released US consumer survey from Computer Services, Inc. (CSI).

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Topics: banking preferences, digital banking, bank marketing, mobile banking, credit union marketing

10 Ways Your Institution’s Content is Killing Your Business

Posted by Rebecca Hellmann on Jan 9, 2019 6:45:00 AM

Banks and Credit Unions are terrible at writing content. A recent report from VisibleThread discovered the average financial institution scores a 48 or lower on the Flesch-Kincaid readability test – a metric rating the ability of an average consumer to understand what is written.

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Topics: email marketing, content marketing, video marketing, credit union marketing, bank marketing

Your Value Proposition Bites. But It Doesn't Have To.

Posted by Rebecca Hellmann on Jan 2, 2019 9:30:23 AM

A value proposition is the ‘essence of strategy’ – a statement that represents the core strategy and describes the distinctive competitive advantage of your business. Originally coined in 1985, a ‘successful’ value proposition should act as a foundation for ongoing relationships as well as a way to communicate true differentiation from the competition. (Frow et al. 2014) In fact, a study performed by the CTBC Financial Management College in Taiwan found perceived value is the most important aspect in generating brand loyalty.

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Topics: content marketing, bank marketing, credit union marketing, digital marketing

Free Download: Consumer Banking Preferences Go Remote & Digital

Posted by Rebecca Hellmann on Dec 26, 2018 6:33:00 AM

Businesses are investing in self-service. The Harvard Business Review
has reported digital app orders for Taco Bell average 20% more
in revenue than orders made at the store (SalesForce). According
to Food Tech Connect, 35% of 18 to 34-year-olds like to use smartphones
or tablets to place their orders. 40% would rather make a
mobile payment as well.

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Topics: digital marketing, digital banking, banking preferences, credit union marketing, bank marketing, mobile banking

[Video] GoldiLocks and the Three ATM Solutions

Posted by Rebecca Hellmann on Dec 22, 2018 10:14:00 AM

Consumers are becoming increasingly reliant on self-service. And their attitude toward financial services is no different. But, with more account holders turning to remote and digital solutions, how is a financial institution supposed to stay convenient and top-of-mind?

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Topics: video marketing, self-service, credit union marketing, bank marketing, digital marketing, atm marketing

6 Trends & Insights to Keep Your Email from Drowning

Posted by Rebecca Hellmann on Dec 19, 2018 6:03:00 AM

More than sixty percent (60%) of those 25+ would prefer companies to contact them through email, according to the Adobe “Email Use 2017 – US Report”. There are 3.7 billion worldwide email users and around 3,104,450,712 legitimate emails sent every hour. Experts anticipate continued growth in active email accounts from 6.32 billion to 7.71 billion by 2021.

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Topics: email marketing, credit union marketing, bank marketing, digital marketing

Retail ATM Innovation: When Push Comes to Shove

Posted by Robel Gugsa on Dec 12, 2018 6:03:00 AM

The ATM is a key touchpoint for financial services and cash access. But it is often one of the most neglected access points.

Banks and credit unions have been satisfied with allowing their machines to provide an added convenience to cardholders – and gain them added dividends on foreign card use. ATM operators and retailers have been happy to provide simple off-site cash access – and earn revenues from surcharge fees and interchange.

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Topics: retail ATMs, credit union ATMs, bank ATMs, ATM users, mobile banking

3 Content Marketing Pitfalls...and How to Avoid Them

Posted by Rebecca Hellmann on Dec 5, 2018 6:03:00 AM

You are 475 times more likely to survive a plane crash than click a banner ad, according to Business Insider. Or 31.25 times more likely to win a prize in the Mega Millions. Or 112.5 times more likely to complete NAVY SEAL training. You get the idea. Advertising isn’t what it used to be.

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Topics: bank marketing, credit union marketing, omni-channel marketing, digital marketing, content marketing